In this episode of Investing in Accessibility, co-hosts Kelvin Crosby and Chris Maher speak with Bob Ludke, co-founder of Value Inclusion and author of "Case Studies in Disability-Driven Innovation." Bob shares his background in disability policy with Senator Tom Harkin and his journey through public policy, sustainability, and ESG.

Universal Design as a Business Strategy:
The heart of Bob's message is that universal design isn't just good for society but also a strategic business imperative that expands market reach and drives long-term profitability. He highlights companies like Microsoft, Apple, and Disney Shanghai as examples of inclusive design driving profitability. Bob also shares the inspiring story of Daniel Toops, an autistic entrepreneur who created JT Firestarters using recycled materials. 

Bob's book, "Case Studies in Disability-Driven Innovation," is a master class about potential. It's about the potential of people, it's about the potential economic value that can be created through disability-driven innovation, and it's about the potential impact that it has to make our lives richer, more valuable, and healthier for all. Ultimately, it's about creating a better future through an inclusive economy.

To Learn More About Bob Ludke:

Bob's LinkedIn 

Bob's company Value Inclusion

Bob's new book: "Case Studies in Disability-Driven Innovation"

COMING SOON!

American Sign Language (ASL) and Captioning for each episode will be provided on our YouTube channel. Go to handle @SamaritanPartners.