Disambiguation

This week we're in London, UK for SugarCRM's Connected 2023 customer event and analyst summit. SugarCRM has incorporated several new features and innovations into its CRM platform related to generative AI. In this episode we talk to SugarCRM SVP of Global Product Marketing Volker Hildebrand and Chief Product Officer Zac Sprackett about their approach to AI and the new capabilities that are currently in private beta. We also look at the underlying real time customer data platform and how that supports the many AI use cases in the product suite. 

In this episode we talk to Vanessa Thompson, VP of Product Marketing at Twilio about the impact of generative AI on customer experience. Customer experience is being transformed by the emergence of creative new applications for generative AI. Join us as we explore how leading companies are leveraging the power of next-gen AI to reimagine customer engagement. From intuitive chatbots to hyper-personalized recommendations - generative AI has the potential to automate, enhance and transform CX. We’ll discuss real-world examples of companies using these cutting-edge technologies to drive loyalty, boost satisfaction, and create delightful customer experiences.

In this week's episode I'm joined by Nicole France, Director of Content Marketing and evangelist at Contentful for a discussion on the impact of generative AI on content marketing. Nicole shares her insights on the best ways to integrate generative AI tools into a content strategy and successfully use those tools to increase the productivity of the team and the effectiveness of the content. 

In this week's special episode we look at the Salesforce Dreamforce 2023 conference, provide an overview of the major announcements and talk with three guests about Salesforce's AI offerings. I'm joined by Rob Katz, VP of Product - Responsible AI and Tech; Avanthika Ramesh, Director, Product - Salesforce AI; and Bobby Brill, Sr Director, Product - Salesforce Einstein Discovery.
If you want to view the slides from the keynote that I reference in the podcast, use this link.

In this episode I chat with Tim Handorf, EVP and GM of G2 Labs about the use of generative AI for intelligent chatbots. His team launched several chatbots this year on the G2 website to assist both software buyers and software sellers on the marketplace. The bots have provided a significant enhancement to the customer experience while using the G2 platform.

Free AI Adoption Research Report from Arion Research.

In this episode I chat with Nathaniel Mahowald and Mike Gioia from Pickaxe, a no-code AI platform. We covered a wide variety of topics including the use cases of no-code AI platforms, some real examples from their customers, prompt tips and tricks and a few other topics. You can check out their platform and Pickaxe Builder.

Resources:
Google post that Nathaniel references in the episode
Anatomy of a Good Prompt
Cobus Greylink's Medium that Mike mentions

And the AI Adoption research report

In our show today I’m joined by Soribel Feliz, a thought leader in the fields of Responsible AI and emerging tech, and we look at balancing the use of new AI enabled solutions, particularly generative AI, with privacy and regulatory compliance challenges. 

In Episode 2 I talk with Jakub Stefaniak, VP of technology strategy and innovation from Aquiva Labs about understanding what AI solutions and innovations are available from the salesforce ecosystem today to assist sales and marketing in increasing productivity. We discuss a variety of topics including some advice for companies looking to implement an AI project.

Jakub's Podcast
Arion Research AI Adoption Report 

The Disambiguation podcast, removing the confusion around artificial intelligence and business automation.

Host Michael Fauscette is joined by AI marketing expert Nicole Leffer to discuss the use of AI, particularly generative AI, to boost marketing team productivity and effectiveness.

Free Research Report on AI adoption
An example of a lead magnet from Nicole