Discover Popular Titles Full Audiobooks in Business, Marketing

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Titolo: Marketing esperienziale: Creare valore con il coinvolgimento emozionale del cliente

Autore: Patrizia Principi

Narratore: Lorenzo Visi

Formato: Unabridged

Durata: 1 hr and 6 mins

Lingua: Italiano

Data di pubblicazione: 07-11-16

Editore: Area 51 Short

Valutazioni: 3.5 su 5 su 3 voti

Categoria: Business, Marketing

Riepilogo Editore:

Nel mondo contemporaneo, in cui tutte le leggi del marketing sembrano varare velocemente verso una dimensione più personale e creativa, il mercato non si riduce solo ai concetti di prodotto e al cliente.

Un'impresa al passo con i tempi deve sapersi destreggiare anche a livelli più ampi, considerando l'ambiente e le circostanze. L'obiettivo di chi gestisce il marketing e la comunicazione all'interno di un'azienda è quindi innanzitutto strettamente legato alla strategia, alle relazioni, all'integrazione tra i singoli settori dell'impresa, alle persone e alla cultura che circondano l'impresa stessa e i clienti a cui si rivolge. Il cliente è al centro dell'attenzione. E questo è di primaria importanza, sia per le aziende che si rivolgono ad altre aziende, sia per quelle che si rivolgono a consumatori singoli e privati.

©2016 Area51 Publishing (P)2016 Area51 Publishing

Recensioni dei membri:

Bello ed interessante

il libro è molto bello, i contenuti sono molto interessanti. voce narrante chiarissima. avrei preferito fosse più lungo e più approfondito. non c'è una parte preferita. mi piace tutto.

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Title: Focus on Your Customer

Subtitle: Profit Growth Strategies

Author: Brian Tracy

Narrator: Brian Tracy

Format: Original Recording

Length: 2 hrs and 46 mins

Language: English

Release date: 07-06-16

Publisher: Gildan Seminars

Ratings: 5 of 5 out of 1 votes

Genres: Business, Marketing

Publisher's Summary:

The customer is the most important part of any business. Let best-selling author and international speaker Brian Tracy teach you the best way to:

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

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Title: Video Marketing Excellence

Subtitle: Discover the Secrets to Video Marketing and Leverage Its Power to Bring Countless Targeted, Relevant Visitors to Your Offers

Author: Terry Pitts

Narrator: Millian Quinteros

Format: Unabridged

Length: 54 mins

Language: English

Release date: 06-30-16

Publisher: World First RE Oladayo Okeniyi

Ratings: 2 of 5 out of 1 votes

Genres: Business, Marketing

Publisher's Summary:

Discover the secrets to video marketing, and leverage its power to bring countless targeted, relevant visitors to your offers....

Video marketing is one of the fastest, easiest ways to earn big as an Internet marketer.

So, you have a business, a blog, or some type of offer you're trying to promote - an affiliate offer, your own offer, or what have you. There's just one problem: Getting the word out about your offer is generally extremely difficult to do unless you have a few hundred thousand dollars lying around, which you can use to buy paid traffic. But for most people, that's just not the case. If you do happen to have a few hundred thousand dollars you can put toward paid traffic, then no problem, that's great. But for the rest of us, what can we do?

When it comes to getting free traffic, most people turn to SEO as their primary solution. There's traffic to be had with SEO, sure, but that is one slow process. Not only is it slow, but it's also time-consuming, and if you want to hire a professional to do it, it's going to cost you a fortune.

These secrets and more will be revealed to you in this cutting-edge book, Video Marketing Excellence. The title says it all. It can quickly teach you how to become a pro at video marketing. You just have to be ready to learn and put these techniques into practice for your next video.

So, what can video marketing do for you? With video marketing you can quickly make a stunning, professional-looking video and get countless people to view it, marketing your message, your product, your service, etc. throughout the web faster than with other marketing methods - without having to pay much at all.

You can do it. You just need to know the tricks of the trade, and now, for the first time, we're letting all the secrets loose to the world in this intense and information-packed book.

Members Reviews:

Only beginners will learn

Not a lot of new information here.not worth the time. Narrator does a good job

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Title: Instagram Marketing Excellence

Subtitle: Discover How to Generate Unlimited Free Traffic That's Targeted and Converts Like Crazy

Author: Terry Pitts

Narrator: James Young

Format: Unabridged

Length: 1 hr and 14 mins

Language: English

Release date: 06-16-16

Publisher: World First RE Oladayo Okeniyi

Ratings: 3 of 5 out of 1 votes

Genres: Business, Marketing

Publisher's Summary:

How about some free traffic? Discover how to generate unlimited free traffic that's targeted and converts like crazy as soon as today!

Are you tired of struggling to get traffic? Sure, it's easy to find paid traffic sources online, but many marketers just can't afford to invest in paid traffic. Maybe this describes you? Unfortunately, many paid traffic sources have a huge learning curve before you can generate traffic and turn a profit. Let's face it, most paid traffic is expensive. The other problem many marketers face with paid traffic is getting it to convert. Unfortunately, many of the affordable paid traffic sources out there provide low quality traffic. Even if you're only paying a penny or two per click, if it doesn't convert, you're wasting your time and money.

What about free traffic? Marketers that don't want to spend money on paid traffic or don't feel comfortable trying to navigate the learning curve with paid traffic sources often look at starting with free traffic sources. Although this can make a lot of sense, many of the free traffic methods out there can take a lot of time before you begin to see any results. Not to mention, most of the free traffic methods you see being taught online hinge on Google and search engine rankings. Although getting to the first page of Google sounds like a great way to generate tons of high-quality traffic, it's hard to do. Inside this book, you're going to learn why Instagram marketing is the fastest and easiest way to generate tons of converting traffic.

Members Reviews:

Better than some

Kind of short. Difficult to have an audio book about an online photo app. 4 or 5 times when different takes of narration were left in, so production quality isn't the best.

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Title: Instagram Marketing

Author: IntroBooks

Narrator: Andrea Giordani

Format: Unabridged

Length: 40 mins

Language: English

Release date: 06-14-16

Publisher: IntroBooks

Genres: Business, Marketing

Publisher's Summary:

Pictures speak on Instagram; marketing departments need to learn how to present their brands visually and artistically to effectively connect to the consumers. There needs to be a clear message sent across to the consumer by skillfully combining elements of art, storytelling, content procurement, and content development.

This book contains all that brands need to know about marketing with Instagram, from developing a strategy, to what you need to do to make a good post, to utilizing Instagram in a way that attracts good traffic for your brand. This ultimate book has it all covered.

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Title: Pinterest Marketing

Author: IntroBooks

Narrator: Andrea Giordani

Format: Unabridged

Length: 40 mins

Language: English

Release date: 06-13-16

Publisher: IntroBooks

Ratings: 3 of 5 out of 1 votes

Genres: Business, Marketing

Publisher's Summary:

Since its inception, Pinterest has gained in popularity and seems to be capturing millions of hearts. This tool is now being sought by renowned brands to market their products. With this book, you will learn everything about how you could use Pinterest to market your products and services, so as to boost your company's sales. It will show how you can use the features of Pinterest and also give you tips to help you familiarize yourself with this social site.

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Title: Facebook Marketing

Author: IntroBooks

Narrator: Andrea Giordani

Format: Unabridged

Length: 38 mins

Language: English

Release date: 06-06-16

Publisher: IntroBooks

Ratings: 5 of 5 out of 1 votes

Genres: Business, Marketing

Publisher's Summary:

Through this book we intend to explore the different aspects of Facebook marketing, from the way business is conducted on the platform to the tools that are utilized by Facebook marketers. We will discuss all of them and talk about how Facebook has created a new era of marketing for brands.

We will also take a look at some successes and failures that brands have had on Facebook, which you can use to market your brand. With an insight into Facebook marketing and how it works, you should be able to make business decisions regarding the marketing of your brand with more clarity.

Members Reviews:

I bought this book and itâs amazing. The book contains many topics such as what ...

I always have curiosity about the various aspects of facebook marketing and want to know about the tools utilized by facebook marketers and methods in which businesses are conducted on this platform. I heard about this book from my friend when i was discussing with him about how facebook has developed an innovative era of marketing for brands. I bought this book and itâs amazing. The book contains many topics such as what is Facebook marketing and how it works. If you are a student and want to get detailed information about facebook marketing then this book will be the best option for you.

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Title: Ben Parr on How to Get and Maintain Attention

Author: Ben Parr

Narrator: Dave Summers

Format: Original Recording

Length: 18 mins

Language: English

Release date: 06-03-16

Publisher: American Management Association

Genres: Business, Marketing

Publisher's Summary:

Ben Parr, author of Captivology: The Science of Capturing People's Attention, joins us with multiple case studies of brands and organizations who used marketing and social media effectively to keep the public's attention. Whether it's a 75-year-old brand, a charity organization, or an individual contributor, we all need attention - to be listened to - to get anything done.

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Title: LinkedIn Marketing

Author: IntroBooks

Narrator: Andrea Giordani

Format: Unabridged

Length: 41 mins

Language: English

Release date: 05-26-16

Publisher: IntroBooks

Genres: Business, Marketing

Publisher's Summary:

Marketing is an essential part of every business these days. Gone are the days when there were door-to-door marketers introducing new products to customers. The Internet has enabled people to become aware of all types of products, services, and price. They cannot be cheated at any time. You have to beware while marketing your company on any platform. Social media is now considered to be the best marketing tool for all the businessmen and companies. Although there are a few social sites that offer good platforms to the businessmen for marketing, the only one which is especially for professional businessmen is LinkedIn. The site is flooded with businessmen who make deals, look for investors, and expand business through LinkedIn. It has become an integral part to be present on LinkedIn for your company to prosper more. We are here to learn how you can use your presence on LinkedIn to profit your business.

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Title: Make More Money with Your Product or Service, Part III

Subtitle: Blogging, Podcasts, Audio Books, and Videos

Author: Gini Graham Scott PhD

Narrator: Howard Dwayne Colclough

Format: Unabridged

Length: 2 hrs and 57 mins

Language: English

Release date: 04-13-16

Publisher: Changemakers Publishing

Ratings: 3 of 5 out of 1 votes

Genres: Business, Marketing

Publisher's Summary:

Make More Money with Your Product or Service, Part III: Blogging, Podcasts, Audio Books, and Videos is about how to make more money with your product or service, and the different programs you develop based on them.

Part III deals with blogging, podcasting, audiobooks, and videos. It covers these topics:

The book was written by Gini Graham Scott, PhD, who has published over 50 books with major publishers and over 40 books through her own company Changemakers Publishing. She has gained extensive media interest for her books, including appearances on Good Morning America, Oprah, Montel Williams, CNN, and hundreds of radio interviews. She has frequently been quoted by the media and has websites to promote her books at www.ginigrahamscott.com and www.changemakerspublishingandwriting.com. She has written this book series to help other writers with the tools and techniques she has learned in marketing and promoting her own books.