Discover Popular Titles Full Audiobooks in Business, Marketing

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Title: 33 Wildly Effective Ways to Promote Your Blog

Subtitle: Featuring Proven Techniques to Boost Your Traffic and Build a Following

Author: Dan Howe

Narrator: Eddie Frierson

Format: Unabridged

Length: 1 hr and 24 mins

Language: English

Release date: 01-18-16

Publisher: 2nd Empire Media

Ratings: 4 of 5 out of 1 votes

Genres: Business, Marketing

Publisher's Summary:

If you're looking to get the word out on your blog you already know have a lot of competition to face!

Learn the most up to date techniques for Search Engine Optimization (SEO), subscriber list building as well as the most effective blog promotion methods and more in this handy, easy guide.

Members Reviews:

Great book filled with ideas to promote your blog!

This book is a real time saver. Promoting a blog can be a difficult task, especially if you are like me and you had no idea where to start. Dan Howe presents tons of things you can do for Blog promotion. There were a lot of simple ideas I have incorporated over a weekend and have already seen some increase in traffic. There were also several time saving tips I am looking to incorporate in the future. I canât imagine needing more than the suggestions in this book to promote a blog, drive more traffic, and build a following.

Just what I was looking for

Before reading this book I had no idea what SEO was and no real idea how to drive traffic to my blog. This book is so helpful in lying everything out in an easy to understand format.

Five Stars

Well written and great information placed in a easy to read format.

Misleading

Thought this was ful of great ideas, but found about 12 ideas, not 33, and several of those were dead sites he recommends. Save your money and dont buy this outdated book!!

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Title: Advertising/Public Relations

Subtitle: Artistic License with Reality

Author: Pete Geissler

Narrator: Steve Sibulsky

Format: Unabridged

Length: 42 mins

Language: English

Release date: 12-28-15

Publisher: The Expressive Press

Ratings: 3 of 5 out of 4 votes

Genres: Business, Marketing

Publisher's Summary:

This chapter-level book can change the way you listen to BigShots - mostly businesspersons with a snapshot or two of politicians - as they pontificate for public consumption and personal gain. You'll recognize the spin, that dastardly polite euphemism for lies that the advertising/PR folks coined years ago to anoint their profession with a bit of undeserved dignity. In the process you might gain a more realistic grasp of what's going on around you and how your mind is being manipulated, aka brainwashed.

In all modesty, you're in good hands; some would say the best, which could be considered bullshit in itself: Who decides? I would be first in line for an honorary doctorate in bullshit if, by some stretch of academic chutzpa, it were tendered by any of the world's great universities. (Actually, I could easily make the case that degrees in business communications or political science are really degrees in bullshit, but that's another book.)

I am a master at crafting bullshit, and you will do well to listen to me. I've written millions of words - speeches, strategic plans, articles, and all sorts of marketing lies and spins that I too politely call corporate gargle. I've done that for a gaggle of executives who toil for businesses large and small, manufacturers and service providers, technologists and accountants. I've been practicing this dark, draconian art and teaching others how to follow my lead for 40 years, and, as I say jokingly, it shows in my wrinkled face and cynical attitude that I, with a straight face, call realistic, a true reflection of the world.

You'll laugh out loud many times as you experience this book. My cheeky, witty, acerbic, in-your-face style is sprinkled with the irony of a true gadfly. You'll resonate - see yourself and your bosses in many of my damning examples as clearly as if you had lived them.

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Title: Viral-Marketing Professor

Subtitle: The Best Marketing Is Education (Volume 1)

Author: Nylus Stanton

Narrator: Monica Criswell

Format: Unabridged

Length: 2 hrs and 5 mins

Language: English

Release date: 12-18-15

Publisher: Stanton eCommerce Co.

Genres: Business, Marketing

Publisher's Summary:

Viral-Marketing Professor provides a real-time approach to a contemporary and diversified marketing strategy and renders the knowledge required to plan and execute successful, laser-targeted viral marketing campaigns with incredible accuracy.

Nylus Stanton simply discloses a marketing mix of highly effective viral strategies that work collectively to generate thousands of daily visitors (who are already searching for your products or service) to your website, sales page, and other Internet promotion material.

Imagine your product advertisement being shared among millions of Facebook users. Or checking your promotion video on YouTube to find that it has gone viral, with millions of views. Would that type of advertising be good for your business?

This book was created to inform you of the absolute global marketing, branding, and advertising possibilities of an extremely effective Internet marketing strategy called viral marketing. If your business objective is to emerge into a notable brand, remember, the best marketing is education!

Members Reviews:

The Best Practical Methods for Viral Marketing

This is a great read. It is packed with information for all marketers. The book is based on viral marketing, "Viral-marketing, is the execution of any marketing method that motivates people to pass-along a message, promotion or concept to others via word of mouth or the Internet, in an effort to acquire sales, increase customer database and maximize profits.The message is passed along from person to person until millions of people around the world are exposed to the promotion, and recognizes the name of the company behind it." In other words, "word of mouth" advertising.

Nylus covers every possible aspect of viral marketing. It's a complete, practical guide to apply productive methods to escalate viral results, especially social media such as Facebook, Twitter, YouTube, and LinkedIn.

If you want a super book to apply an in-depth introduction to many elements of a successful viral marketing campaign, this is the book for you!

Five Stars

This book is a must read !!!

Tidy Brilliance

I would like to first like to thank the author of this book. Overall the book, Viral-Marketing Professor's layout and sequencing gives individuals a visual that range widely in quality. Ultimately, this is the one of the best reads on marketing. The information is reliable, vital, and a tidy brilliance!

THIS IS AMAZING BOOK I WOULD RECOMMEND THIS TO ANYONE WHO IS ...

WOW! THIS IS AMAZING BOOK I WOULD RECOMMEND THIS TO ANYONE WHO IS STARTING UP BUSINESS

Viral Marketing Professor: The Best Marketing is Education

Nylus Stanton provides helpful and informative business tips in his book, "Viral Marketing Professor: The Best Marketing is Education". HIs entrepreneurial spirit and marketing background are evident as he details successful techniques for promoting one's business and generating additional income. This book appeals to me because it's written in layman's terms, outlines very specific online marketing strategies step-by-step and also provides web resources. I recommend this book for those wanting to use an effective and innovative approach in promoting a product or service.

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Title: Your Road Map to Successful Author Events

Subtitle: How to Find and Prepare for Readings, Signings, Conferences, & Other Live Events

Author: Pavarti K. Tyler

Narrator: Julie Hoverson

Format: Unabridged

Length: 2 hrs and 1 min

Language: English

Release date: 12-09-15

Publisher: Novel Publicity LLC

Genres: Business, Marketing

Publisher's Summary:

Are you confident behind the keyboard, but nervous about getting out and interacting with other book lovers in person? Perhaps you're still trying to figure out which events will play best to your natural strengths and offer a lasting impact on sales. Or maybe you've already done lots of in-person events, but have no idea why they didn't work as well as you'd hoped or expected.

Your Road Map to Successful Author Events is here to help!

In just a few hours, you will learn how to create opportunities for meeting your audience, maximize the effectiveness of paperback sales in venues book purchasers already frequent, and create situations which will entice readers to pick up your book! You will learn how to find, schedule, and prepare for a variety of live author events, as well as how to harness those events to excite new and potential readers. With this guide, you will receive specific, actionable advice on:

Members Reviews:

Helpful

I found this book helpful. I especially great in that the author presents herself as human as some of us are with real fears and overcoming them. She doesn't present herself as an untouchable icon. I am also an author and I also deal with CPTSD, severe social anxiety, and anthropophobia (fear of people and interpersonal relationships) that have been major hurtles for me appearing in public. I wished there was a bit more help for authors that live in remote regions as opposed to urban ones that isolates them from readers. All and all

Wonderful nuggets for authors!

This is a great read for authors. It was just what I needed to see as I prepare to rededicate my time to writing and building my author platform via live events. Kudos to the Novel Publicity team. Great job!

I love that she breaks down most of the different types ...

I am an author that has self published and published through a publisher. I have only attended two author signing events so far and am looking forward to many more. I too suffer from anxiety, so to know that this book is written by someone who understands the fears of interacting with strangers is a plus. I love that she breaks down most of the different types of events that an author would have the opportunity to attend with different tips for each platform. She emphasizes the importance of in-person events providing an important connection to your readers and potential new readers and I couldn't agree with her more. I am looking forward to reading the rest of the books in this series since this one was packed with so much information. It is a great investment of less than three dollars.

Excellant Reference Guide

The book is concise, full of important information, well-written, and easy to follow. As an author, I know how important in-person events are to selling yourself and your books. Pavarti does an excellent job of covering all the bases. I wish I read this before my first book and have immediately added it to my reference shelf because I'll use it as a refresher on all the things I should be doing. If you're looking for a magic bullet to catapult your book to best-seller status, you won't find it here. That's probably because no such bullet exists.

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Titolo: Marketing relazionale

Sottotitolo: Attrarre, mantenere e migliorare la relazione con i clienti

Autore: Patrizia Principi

Narratore: Lorenzo Visi

Formato: Unabridged

Durata: 56 mins

Lingua: Italiano

Data di pubblicazione: 12-08-15

Editore: Area 51 Short

Valutazioni: 3.5 su 5 su 2 voti

Categoria: Business, Marketing

Riepilogo Editore:

Il marketing relazionale è un campo fondamentale del marketing che ha come obiettivo la creazione, lo sviluppo, il mantenimento e il miglioramento delle relazioni tra azienda e consumatore. Le strategie del marketing relazionale sono basate sulla centralità del cliente, con il quale l'impresa deve stabilire relazioni durature, tenendo in considerazione i valori dell'individuo/ cliente, la società e l'ambiente culturale in cui l'azienda è attiva e in cui il cliente vive.

Qui hai uno strumento utile per conoscere le basi di questo settore e migliorare il tuo business, a qualsiasi livello, imparando come creare e mantenere la migliore relazione con i tuoi clienti.

©2015 Audible GmbH (P)2015 Audible GmbH

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Title: ADitude

Subtitle: Using Data to Inspire Extraordinary AD Creative

Author: Peter Daboll

Narrator: Doug Philip

Format: Unabridged

Length: 4 hrs and 40 mins

Language: English

Release date: 11-25-15

Publisher: Advantage Media Group

Ratings: 1 of 5 out of 1 votes

Genres: Business, Marketing

Publisher's Summary:

At last, a book that puts ad creative in its proper place to drive brand success. ADitude empowers and advises advertisers and agencies to leverage the data to unleash creative power, impact brand performance, and out market the competition. Written by Peter Daboll, one of the leading minds in ad creative measurement, ADitude discusses how using data effectively throughout every stage of the creative process produces ads that consumers choose to view from beginning to end, rather than ignore.

Daboll draws from his vast experience, exploring lessons learned throughout advertising history to present day, identifying obsolete rules that wrongly guide many marketers, while warning against modern-day modeling pitfalls. ADitude shows the difference between testing and guessing, and why experimentation is always better than relying on assumptions that lure marketers into dangerous ROI traps. Daboll's logical recommendations for an iterative versus sequential approach to measuring creative effectiveness guarantees maximum impact for any ad or campaign.

Members Reviews:

I actually liked this book a lot

I actually liked this book a lot. While I can understand while one reviewer thought it was too much about one company, I didn't really think so. Its more about the importance of testing and experimenting, and many companies can help with that. I also liked the discussion about data and models.. some good cautionary examples.

Fun read and you'll learn something!

Great reminders about thinking outside the box and using information instead of ignoring it. Loved the examples of old, iconic ads and the Super Bowl ads...entertaining and enlightening.

Interesting insights for video ad space

Great read covering an important topic for the industry.

Five Stars

Great read

A giant ad

This is nothing but an ad for his company. Can't believe I paid for this. What a ripoff. Very disappointing.

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Title: Customer Loyalty

Subtitle: How to Retain Your Customer Base Through Loyalty

Author: Anthony Ekanem

Narrator: Roger Wood

Format: Unabridged

Length: 12 mins

Language: English

Release date: 11-04-15

Publisher: Anthony Ekanem

Ratings: 4.5 of 5 out of 4 votes

Genres: Business, Marketing

Publisher's Summary:

Customer loyalty is the single most important element to retain within a business relationship. A lot of positive elements can be derived from a well-established loyal customer base. Huge amounts of money is periodically allocated to advertising, primarily to garner a bigger market share of consumers, but with the existence of a loyal customer base, these expenses can be channeled towards other better and more beneficial areas.

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Title: Winning Customer Centricity

Subtitle: Putting Customers at the Heart of Your Business - One Day at a Time

Author: Denyse Drummond-Dunn

Narrator: Denyse Drummond-Dunn

Format: Unabridged

Length: 2 hrs and 55 mins

Language: English

Release date: 10-30-15

Publisher: C3Centricity

Ratings: 2 of 5 out of 1 votes

Genres: Business, Marketing

Publisher's Summary:

Customer centricity isn't just a goal or buzzword; it's a make-or-break necessity for succeeding in business today. In fifty short chapters (one for each week of the year), this audiobook accompanies you on your journey to increased customer centricity.

Its unique approach enables you to strategically turn your organization into a customer-focused powerhouse, from the inside out. Winning Customer Centricitywill show you how to:

©2015 C3Centricity (P)2015 C3Centricity

Critic Reviews:

A must read for today's and tomorrow's marketeers.

-- Paul Polman, CEO Unilever

Her advice will do wonders for your company and your clients.

--Professor Dominique Turpin, President IMD

This book will give you some personal epiphanies on your journey to truly knowing who your customers are.

-- Martyn Etherington, CMO Mitel

A must read for organizations ready and willing to put the customer needs at the core of business decisions.

-- David Armano, Global Strategy Director, Edelman Digital

If you're in business today, Denyse's book is a must-have.

-- Anita Williams Weinberg, CEO VerbStudios

Members Reviews:

For me reading the book in just 2 days it gave me enough information for this review and get already some ideas of how to be mor

The introduction state that this book is a guide for your journey to winning customer centricity. Which actually is a good description of the use of the book. It is also said that the intention of this book is not to finish it in one go but take one chapter a week, which I did not because I wanted to write this review. It is however a smart thing to do if you really want to become a Customer centric organization.

All chapters have a similar set up with a quote, an objective, an action, examples and ideas accompanied by a small picture. The chapters are also grouped into 4 groups being Customer, Company, Products & Services and Processes. The consistency of the chapters and the grouping will help the reader to use the book as a guide instead of just a book.

The good thing on this book is that it really guides you in small steps to be more aware of your customer and put the customer in the heart of your organization and processes. The reader is supposed to read one chapter a week and give himself an objective for that week. It starts "simple" to be aware of your customer and know the customer, throughout the entire organization. Next phase is to give the customer a place in your organization in vision and strategy. The gained knowledge from the customer and the insights needs to be incorporated into the products and services you deliver. Last chapter is all on measuring, innovating and branding your products & services to the customer. Each group of chapters has a summary which actually is a checklist to measure if you reached all your objectives the past weeks .

The objectives are all small enough to be met within a week. I guess the hard part is to be go for just one objective per week and not overdo it. It make sense to go in small steps because Denyse wants the reader to live for their customers. I do think it is the best if the book is used by a group of people within the same company representing different business areas, this might be the management team. This is not the book for marketing department alone.

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Title: Market or Die

Author: Jennifer Fusco

Narrator: Jeannie Lin

Format: Unabridged

Length: 6 hrs and 8 mins

Language: English

Release date: 10-22-15

Publisher: BelleBooks, Inc.

Ratings: 4.5 of 5 out of 4 votes

Genres: Business, Marketing

Publisher's Summary:

Find your readers.

Make your brand memorable.

Sell more books.

Critic Reviews:

"Jennifer Fusco knows her stuff! In her career-changing presentations, she turns the baffling, complicated - and critical - world of marketing into practical, doable, and understandable concepts. Don't miss out!" (Hank Phillippi Ryan, an Anthony, Macavity, and Agatha-winning author)

"Romance writers are lucky to have Jennifer Fusco in our ranks - even a brand new author can turn into a marketing pro by following Jennifer's marketing and brand management tips." (Eloisa James, New York Times best-selling author)

"Brand is one of those terms that we hear a lot these days; understanding what it truly means in the marketplace, creating and maintaining a brand, and how brand affects an author's career is much more complex. Jennifer's vast experience in marketing, public relations, advertising, and brand innovation make her an expert in the field." (Kristan Higgins, New York Times and USA Today best-selling author and two-time winner of the Romance Writers of America Rita award)

Members Reviews:

The Bible of Marketing

What did you love best about Market or Die?

What I love best about Market or Die is it is truthful. It tells you what to do in simple steps. The problem is, most people are lazy. They are afraid of doing what they should do.

If youve listened to books by Jennifer Fusco before, how does this one compare?

This is Straight forward production by Fusco. I did not want the drama.

I want the info and she delivers as always.

Which scene was your favorite?

Where she tells about how to market with social media.

Was there a moment in the book that particularly moved you?

She gives her contact information and I feel that she generally wants to help people.

Any additional comments?

I love this book

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Title: Profitable Website Under Construction - Step 10: Website Marketing

Subtitle: A Proven Step-by-Step System for Building an Amazing Money Making Website That Generates Income for a Long Term

Author: Larry Chak

Narrator: Robert Gazy

Format: Unabridged

Length: 24 mins

Language: English

Release date: 10-14-15

Publisher: Positvemindhub

Genres: Business, Marketing

Publisher's Summary:

This audiobook will teach you how you can market your website in order to drive traffic and get your content spread to a wider network. You'll learn how to make use of popular social media sites such as Facebook, Twitter, Google+, and LinkedIn in promoting your content, as well as other sites such as Reddit and Digg.

This book will also teach you how to optimize your website's reach by making your content viral and making sure your content is viewed in all possible places online. You'll learn how to produce videos that are guaranteed to build trust and engagement, create a human element of your brand online, and trigger a response in or even interact with people in such a way that you'd be able to build an online community.

You can also get a bunch of guerilla tactics here when it comes to promoting your content, just in any case you want to surprise your audience or you feel that all of your promotions online are not working out the way you expect them to. At the end, you'll discover different ways to make your content and your brand viral and engaging.