Chanda Bell, co-founder and co-author of “The Elf on the Shelf,” shares how she and her twin sister and mother turned a cherished family tradition into an iconic brand that delivers holiday magic. Listen to other entrepreneurial stories in the Smart Companies Thinking Bigger podcast archive.

 
 Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Chanda Bell, co-founder and co-author of “The Elf on the Shelf,” shares how she and her twin sister and mother turned a cherished family tradition into an iconic brand that delivers holiday magic. Listen to other entrepreneurial stories in the Smart Companies Thinking Bigger podcast archive. Learn more about your ad choices. Visit megaphone.fm/adchoices

Chanda Bell, co-founder and co-author of “The Elf on the Shelf,” shares how she and her twin sister and mother turned a cherished family tradition into an iconic brand that delivers holiday magic. Listen to other entrepreneurial stories in the Smart Companies Thinking Bigger podcast archive.

&nbsp;
 Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="noopener noreferrer">megaphone.fm/adchoices</a>

Discover the Story Behind "Elf on the Shelf"

Get the inside scoop on how America’s most successful entrepreneurs are transforming their industries. On each episode of Talking Business Now, you'll meet one of your fellow business owners, founders or entrepreneurs who's "been there done that." Along with host Kelly Scanlon, guests delve into a specific challenge they've dealt with, their strategies for handling it and how it changed their company. You'll be inspired by each guest's entrepreneurial journey—and, through their experiences and examples, you'll gain insights into innovative ideas you can put to work immediately to increase productivity, improve processes, expand your market share and generate more revenue. Tune in , , , it’s time to talk business!

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Discover the Story Behind "Elf on the Shelf"

Discover the Story Behind "Elf on the Shelf"

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