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This episode explores the evolving landscape of the three real estate portals and their impact on the industry, focusing on control, access, and the future of the MLS system. We will look specifically at the Compass/Redfin/Rocket Portal, KW/Zillow Portal and the eXp Portal and discuss how they are similar and different.

Additional I will discuss the Portals implications for agents, brokers, and consumers. As well as how it interacts with the MLS.

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Gary

* Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.    

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Most real estate agents and brokers are playing a dangerous game with public marketing and private listing practices. 

What if I told you that the line between "coming soon" and "on the market" is blurrier than ever—and the consequences could cost you your license or worse? In this eye-opening episode, MLS and industry veterans Matthew Thrift, Craig Summerall, and Brad Allen join me to throw down on the latest tactics reshaping our marketplace—from private MLS networks to multi-platform exposure—exposing how some practices threaten transparency, fair housing, and fiduciary duty. 

You'll discover why what's marketed publicly might already be considered "on the market," why coming soon is more of a "price fishing" tactic, and how industry fragmentation could turn MLSs into relics of the past. 

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Gary

* Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.    

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The private listing network trend in real estate just took an unfortunate but major step forward.

Howard Hanna, the largest independent brokerage in the United States, has officially launched its own private listing platform called HannaList—allowing agents to market homes within the company before they ever reach the MLS.

And this development may be the real turning point in the industry.

In a previous episode, I discussed Compass and its push toward private exclusives and partnerships with portals. But Howard Hanna entering the private listing space signals something much bigger: the start of an industry-wide domino effect.

Because once one major brokerage launches a private listing network, others are almost certain to follow.

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Gary

* Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.    

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The real estate landscape is shifting dramatically with a new alliance between Compass, Redfin, and Rocket Mortgage. This episode uncovers the emerging "shadow MLS" that could redefine how homes are bought and sold. 

I will explore how this partnership bypasses traditional channels, creating a private ecosystem where control trumps transparency. Discover the controversial tactics at play, such as private listings and rerouted buyer inquiries, designed to maximize profits for a select few. 

I delve into the legal and ethical challenges, including potential fiduciary violations and fair housing concerns. As these private networks grow, they threaten the transparency and fairness that have long governed the industry. Will regulators intervene? Can traditional MLS rules withstand this challenge? Tune in to understand the stakes and prepare for the future of real estate.

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Gary

* Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.    

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Broker to broker compensation is done in South Carolina. 

But how do you real estate agents navigate through the compensation discussion now?  For some reason, we want to make this very difficult. But it is not.  It does require you to understand and articulate your value.  It is not time and task based, rather it is based on outcomes.  

Listing agents must learn how to educate the sellers about commission negotiations. Buyer agents need to adapt their strategies in this new environment.  This is not anti-buyer agent. It is pro-agent and pro-client. 

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Gary

* Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.    

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Halleluiah!!!

We celebrate a significant change in the South Carolina real estate landscape with the elimination of broker-to-broker compensation from SCR listing agreements. I highlight the implications of this change for buyer agents, the legal perspectives surrounding fiduciary duties, and the importance of transparency in real estate transactions. 

The conversation also covers the new forms being introduced, best practices for updating listing agreements, and the broader trends in the real estate industry as more states move away from broker-to-broker compensation. 

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Gary

* Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.    

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In this episode of Dishin' Dirt, I examine the exciting developments in the current state of housing affordability. I highlight the positive trends in interest rates and home prices, the local insights from South Carolina's housing market, and the impact of refinancing on the economy. 

Additionally, I address legislative efforts aimed at improving housing affordability, emphasizing the need for a supply-focused approach to tackle the ongoing challenges in the housing market.

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Gary

* Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.    

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Discover how to articulate your real estate value in a changing market. As broker-to-broker compensation fades, I will guide you in shifting from task-based to outcome-driven value explanations. Learn why traditional commission models fall short and how to communicate your worth effectively. 

This episode offers practical scripts and mindset shifts to help you thrive and grow in the new era. Tune in to master the art of value explanation and elevate your earning power.

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Gary

* Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.    

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Rocket Mortgage gets sued for mortgage steering!

Today, I discuss the ethical implications of mortgage steering and RESPA violations in real estate. I will highlight the significant lawsuit against Rocket Mortgage, alleging unethical practices in referral systems that prioritize financial benefits over consumer interests. 

I also delve into the responsibilities of real estate agents to act in the best interest of their clients and the potential legal ramifications of failing to do so. Lastly, I discuss the importance of transparency in referrals and the need for agents to resist pressure from brokerages to prioritize financial incentives.

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Gary

* Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.    

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This week I continue to look back at the massive real estate news stories of 2025. Last week, I did stories 10 through 6 of the biggest 10 stories of the year. This week we review stories 5 to 1 discussing how each item changed the real estate industry in 2025 and how the change will continue to affect your business in 2026. 

CLICK BELOW TO LISTEN TO OUR BRAND-NEW COMPANION PODCAST ON HOW TO EASILY IMPLEMENT AI INTO YOUR REAL ESTATE PRACTICE.  Learn how to become AI savvy in just 15 minutes a week.

https://www.buzzsprout.com/2570988/episodes/18562826

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Gary

* Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.