Purpose & Profit Podcast

Disney and the Intersection of Creativity and Business


Listen Later

Today's episode is about the need for more creativity and business in creating powerful experiences that move the mission forward for nonprofits and businesses alike. 

Join Dave and Carly as they welcome guest Theron Skees, veteran Disney Imagineering Creative Executive and owner of The Designer’s Creative Studio. Theron has 30 years of experience domestic and international across themed entertainment, creative, and design, including 23 years with The Walt Disney Company as an Imagineer. 

Theron has worked all over the world, creating powerful experiences that deliver business results. His work can be seen worldwide. Just in his time at Disney, that includes:

  • Walt Disney World

  • Walt Disney Studios Paris

  • Hong Kong Disneyland

  • Disney Springs

  • Disney Cruise Line 

  • Today as founder of The Designer’s Creative Studio, Theron talks about the importance of storytelling and why it is so important for both for-profit and non-profit organizations. 

    Episode Topics:

    • Creating brand loyalty and employee engagement through experiential storytelling. 

    • Discussing the importance of experiential design in creating emotional connections and how this drives repeat engagement.

    • Building experiences around the world, including in Disney Studios Paris, Hong Kong Disneyland,  Disney Cruise Line, and more.

    • The connection between creativity and business, or how Imagineers and Finance can learn from each other.

    • You can find out more about Theron and what he is up to at https://www.designerscreativestudio.com

      We hope you enjoy our conversation with Theron! 

      Season Three of the Purpose & Profit Podcast is brought to you by:

      Imago Consulting

      Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.

      Masterworks

      The mission of Masterworks is to help you accomplish yours. We offer a complete range of innovative marketing and fundraising solutions to help Christian organizations of all sizes. We have over 30 years of experience serving organizations through strategy, direct mail, digital, data & analytics, creative, & technology. Learn more about Masterworks at www.masterworks.agency.

      Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.

      ...more
      View all episodesView all episodes
      Download on the App Store

      Purpose & Profit PodcastBy Dave Raley & Carly Berna

      • 4.7
      • 4.7
      • 4.7
      • 4.7
      • 4.7

      4.7

      14 ratings


      More shows like Purpose & Profit Podcast

      View all
      StoryCorps by NPR

      StoryCorps

      3,960 Listeners

      Pivot by New York Magazine

      Pivot

      9,330 Listeners

      My Favorite Murder with Karen Kilgariff and Georgia Hardstark by Exactly Right and iHeartPodcasts

      My Favorite Murder with Karen Kilgariff and Georgia Hardstark

      171,784 Listeners

      Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications by Joan Garry

      Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications

      319 Listeners

      How I Built This with Guy Raz by Guy Raz | Wondery

      How I Built This with Guy Raz

      30,236 Listeners

      The Daily by The New York Times

      The Daily

      111,156 Listeners

      A Bit of Optimism by Simon Sinek

      A Bit of Optimism

      2,167 Listeners

      The Dr. John Delony Show by Ramsey Network

      The Dr. John Delony Show

      7,288 Listeners

      Morning Wire by The Daily Wire

      Morning Wire

      26,508 Listeners

      Nonprofit Nation with Julia Campbell by Julia Campbell

      Nonprofit Nation with Julia Campbell

      59 Listeners

      There is a Workshop for that! | The greatest Podcast about Facilitation by Nathy Ravez - La Workshoppeuse

      There is a Workshop for that! | The greatest Podcast about Facilitation

      3 Listeners

      Prof G Markets by Vox Media Podcast Network

      Prof G Markets

      1,192 Listeners

      Candace by Candace Owens

      Candace

      7,113 Listeners