Story and technology go a long way back with Disney. Since the advent of sound and Mickey Mouse, Walt understood that technology could not only advance the story being told, but give the organization a competitive advantage in the marketplace. From multi-plane cameras to audio animatronics to streaming on Disney+, Disney has had any number of feats--and hundreds of patents! But what really sets Disney off is not High Tech, but High Touch, and we're going to explore what that looks like. From Mobile Ordering to Hey Disney, to Turtle Talk with Crush, we'll look at some innovative approaches Disney has taken, and why they succeed. Along the way, we have some messages--souvenirs you can take home--that will allow you to think how you use technology in your own role or organization.