As Walt Disney gears up for its upcoming upfront presentation, "MediaTalk" host Mike Reynolds sits down with Adam Monaco, executive vice president of sales at Disney Advertising.  Monaco highlights the dynamic ad landscape, emphasizing the sustained growth in sports and streaming platforms. He notes the unique value proposition of Disney's live sports, including the NBA, the Super Bowl and women's sports. Monaco shares that Disney is focusing on strategic, multi-year partnerships, and anticipates a positive upfront season. 

Additionally, Monaco discusses the upcoming ESPN flagship direct-to-consumer offering and how that will benefit both consumers and advertisers. He highlights Disney's commitment to innovation in ad tech, including the launch of Magic Words, which targets emotional moments in real-time, and other enhancements like interactivity and shopability.

As the advertising landscape evolves, Disney aims to automate 75% of its addressable business by 2027, while maintaining strong relationships with agencies. Despite the competitive online ad market, Disney leverages its storytelling and technology to differentiate itself. Monaco remains optimistic about the upcoming upfront presentation, promising a star-studded event that attendees won't want to miss.

More S&P Global content:

How Sports Media Rights Are Changing the Game for Fans and Networks

Featured experts:

• Adam Monaco, executive vice president of sales at Disney Advertising

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

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