Download Fairplay Exchange now at https://www.fairplayexchange.co.uk and use code GLU for a special bonus!

Guest: Billy Gowing, Fair Play Exchange.

Fair Play Exchange is a betting app that allows friends to place bets and settle payments online. The app was created to solve the problem of friends not carrying cash for bets. The initial target market for Fair Play Exchange was golfers, as golf has a strong betting culture. However, the app has expanded to include other sports and activities. Obtaining a gambling license and a bank account were major challenges for the company. Building trust and providing excellent customer service are key priorities for Fair Play Exchange. The app aims to create a community of users who can bet and have fun with their friends.

Takeaways

• Fair Play Exchange was created to solve the problem of friends not carrying cash for bets.
• The initial target market for Fair Play Exchange was golfers, but the app has expanded to include other sports and activities.
• Obtaining a gambling license and a bank account were major challenges for the company.
• Building trust and providing excellent customer service are key priorities for Fair Play Exchange.
• The app aims to create a community of users who can bet and have fun with their friends.

Chapters

• 00:00 Introduction and Problem Statement
• 01:24 How Fair Play Exchange Was Created
• 03:53 Target Market and User Base
• 06:29 Challenges in Obtaining Gambling License
• 09:03 Initial Target Market: Golfers
• 10:28 Expanding to Other Sports and Activities
• 13:51 Future Features: Sweepstakes
• 16:36 Community Building and User Acquisition
• 18:08 Challenges in Obtaining a Bank Account
• 19:54 Building Trust and Providing Excellent Customer Service
• 21:28 Importance of Onboarding and User Engagement
• 25:20 Creating Community through Golf Events
• 26:31 Promo Code and User Incentives
• 28:25 Conclusion and Call to Action

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