Disruption / Interruption

Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors™. Her agency is focused on helping corporations create the perfect balance of crisis management, entrepreneurial insight and proven public relations strategy. In this episode Karla shares highlights of conversations with business technology disruptors you should know about. By the end of this episode, you'll have a fresh perspective on the game-changing technologies that are reshaping the business landscape.

 Key Takeaways:

• How to scale innovation by doing more with less
• Why facial recognition tech is a powerful business tool
• Key factors to driving customer experience
• How to reuse and repurpose existing knowledge for greater insights

Quote of the Show (36:00):

"It's time to look at technology innovations through the lens of your own business and embrace the lessons shared by our experts."– Karla Jo Helms

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

Ways to connect with Karla Jo Helms:

Company Website: www.jotopr.com

Linkedin: https://www.linkedin.com/company/joto-pr/

KJ's Linkedin: https://www.linkedin.com/in/karlajohelms/

Conversations mentioned in this episode:

Chris Federspiel: https://omny.fm/shows/disruption-interruption/disrupting-the-user-experience-chris-federspiel-ep

Ray McKenzie: https://omny.fm/shows/disruption-interruption/disrupting-small-business-workflow-with-ray-mckenz

Sean O’Toole: https://omny.fm/shows/disruption-interruption/disrupting-smb-outbound-marketing-with-sean-otoole

Matthew Owen: https://omny.fm/shows/disruption-interruption/disrupting-the-facial-recognition-technology-matth

Laura Munkholm: https://omny.fm/shows/disruption-interruption/disrupting-the-fit-tech-industry-laura-munkholm-ep

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

See omnystudio.com/listener for privacy information.

Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors™. Her agency is focused on helping corporations create the perfect balance of crisis management, entrepreneurial insight and proven public relations strategy. In this episode Karla shares how her Anti-PR approach for B2B companies is revolutionizing how businesses drive markets and impact market perception.

 Key Takeaways:

• The importance of finding the truth in your message
• Why PR should be integrated with marketing and sales
• The difference between crisis management and PR
• How to prioritize growth and marketing initiatives during tough times

Quote of the Show (45:00):

“You can be in control and guide public opinion for your business to be able to expand in a safer zone. You can do that. Companies don't know that.” – Karla Jo Helms

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

Ways to connect with Karla Jo Helms:

Company Website: www.jotopr.com

Linkedin: https://www.linkedin.com/company/joto-pr/

KJ's Linkedin: https://www.linkedin.com/in/karlajohelms/

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption  

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755  

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

See omnystudio.com/listener for privacy information.

Walt is the Founder and Executive Chairman of Eracent, a company that helps its customers meet the challenges of managing software licenses and computing assets in today’s complex and evolving IT environments. In this episode Walt shares tips and strategies to help listeners understand the truth about managing their data and lives online.

 Key Takeaways:

• Why cybersecurity is perceived as complex
• Why some companies hesitate to implement the NIST framework
• The importance of simplifying and focusing on data management
• Defining the concept of “zero trust”

Quote of the Show (05:00):

“Hackers are using unbelievably simple tools. They know that you haven't updated your software, and they know you have no control over your devices.” – Walt Szablowski

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

Ways to connect with Walt Szablowski:

Company Website: https://eracent.com/

Linkedin: https://www.linkedin.com/company/eracent/

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

See omnystudio.com/listener for privacy information.

Rob Cranston is the Founder and President of CANA LLC, a veteran-owned and woman-owned small business focused on applying analytics-based logistics solutions that provide best-in-class services to Federal and commercial clients. In this episode Rob shares why the current data landscape of eSports is facing challenges and how his organization is making gaming safer.

 Key Takeaways:

• Who owns data in eSports
• How analytics are solving data challenges
• Identifying the barriers and opportunities for how we use data
• How to create a safe environment for the next generation of sports

Quote of the Show (10:00):

“Always focus on the art of the possible… don’t lose sight of critical thinking and working the problem that’s going to produce an output.” – Rob Cranston

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

Ways to connect with Rob Cranston:

LinkedIn: https://www.linkedin.com/in/rob-cranston-ab8aba/

Company Website: https://www.canallc.com/

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

See omnystudio.com/listener for privacy information.

Tim Hines is the CMO of AmTrav and a marketing expert helping people master the art of human-to-human business and communications. In this episode Tim shares the importance of foundational marketing strategy and the role technology plays in the long-term success of the CMO.

 Key Takeaways:

• Marketing fundamentals every CMO should know
• Mastering the marketing metrics that translate to business goals
• How CMOs can mitigate crises
• MarTech tools to refine attribution modeling
• How technology is evolving long-term marketing strategy

Quote of the Show (4:00):

“In marketing, it all begins with understanding why a company is doing what it's doing in the first place.” – Tim Hines

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

Ways to connect with Tim Hines:

LinkedIn: https://www.linkedin.com/in/tnhines/
Company Website: http://www.amtrav.com/

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

See omnystudio.com/listener for privacy information.

Scott Kveton is the Co-Founder and CEO of Jump.co, a startup focused on creating decentralized applications and infrastructure for Web3.0. In this episode Scott discusses how his company is disrupting the physical asset ownership space by leveraging NFTs.

 Key Takeaways:

• The prevalence of scams and fraud in the Web3.0 space

• Understanding the long-term consequences of data-sharing and privacy

• How Jump creates transparency for digital ownership of assets

• Why experts are creating their own marketplaces

• How a real-world asset can be traded digitally

Quote of the Show (34:00):

“There's a lot of folks who can build a brand around saying how awful something is, but is that really a life you want to lead? Be somebody who's going to lead and build something interesting and compelling.” – Scott Kveton

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

Ways to connect with Scott Kveton:

LinkedIn Profile: linkedin.com/in/kveton

Company Website: https://www.jump.co/

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

See omnystudio.com/listener for privacy information.

Sean O’Toole is the founder of PropertyRadar.com, a company that is bringing greater transparency and stability to the real estate market. In this episode Sean discusses how technology is helping small businesses target their customers utilizing data in new ways.

 Key Takeaways:

• How technology can bring greater transparency to the real estate market

• How his company his helping small businesses

• Understanding what small businesses are up against when reaching target customers

• How legal documents can help create better advertising

• The truth about data privacy

Quote of the Show (4:00):

“Most disruption you'll see isn't necessarily invention. It's instead reusing things that we already see in whole new ways.” – Sean O’Toole

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

Ways to connect with Sean O'Toole:

Sean's Linkedin: https://www.linkedin.com/in/seanotoole/

Company website: https://www.propertyradar.com/ 

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755  

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD  

See omnystudio.com/listener for privacy information.

Heather is the founder of the business strategy company Pixels for Humans, a company that helps SaaS companies solve their toughest challenges and grow into mature, community-focused businesses. In this episode Heather shares where tech companies go wrong when scaling and creating long-term success.

 Key Takeaways:

•     The problem with the Fake Fast-Growth SaaS Model
•         How tech companies can disrupt by looking at the humanity behind their organizations
•         Why hockey stick growth is only part of the success picture
•         How leaders can self-reflect to make better growth decisions
•         The importance of taking care of the team members that got you where you are today

Quote of the Show (15:00):

“Sales is always based off of feelings and really good tech sales teams know that.” – Heather O’Neill

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

Ways to connect with Heather O’Neill:

LinkedIn: https://www.linkedin.com/in/hlrjo/

Company website: https://www.pixelsforhumans.com/

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

See omnystudio.com/listener for privacy information.

Seshu Madabushi is the Founder and CEO of mKonnekt, a company focused on bridging the gap between restaurant owners the data they need for growth. In this episode Seshu shares how his passion for understanding and utilizing data drives his desire to impact the restaurant industry and how they engage with their customers.

 Key Takeaways:

•     Why Mom-and-Pop restaurants need to close the technology gap
•         How data points can impact the customer experience of restaurant patrons
•         Why Covid was instrumental for the utilization of technology in marketing
•         How customer use technology to find restaurants
•         The importance of creating an organized, data-driven approach to marketing

Quote of the Show (22:00):

“Most Mom-and-Pop Restaurants do not understand that the data they actually have is a gold mine, technically speaking.” – Seshu Madabushi

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

Ways to connect with Seshu Madabushi:

LinkedIn: https://www.linkedin.com/in/seshumadabushi/

Company website: https://blog.mkonnekt.com/

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption 

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD  

See omnystudio.com/listener for privacy information.

Eve Halimi is the Co-Founder and Co-CEO of Alinea, the latest Y Combinator female-founded FinTech startup that empowers the next generation of investors. In this episode Eve shares how Alinea is working to educate Gen Z through digital and social initiatives to invest in the things that matter to them most. Eve also shares how the company is working to break through the common misconceptions of who is able to invest.

 Key Takeaways:

•     Why Gen Z isn’t interested in investing and how it will impact the economy long term
•         How Alinea is meeting the pent-up demand for investment education
•         Why breaking through investment stereotypes is critical for social advocacy, including climate change
•         How Alinea approached customer digital customer research
•         The importance of micro training for investment education

Quote of the Show (16:00):

“The best part of my day is talking to a customer who tells me that she came from an immigrant family and she was never given the confidence to feel like an investor. Because when she thinks of a typical investor, she thinks of a guy working on the New York Stock Exchange. Alinea is a brand that has made her feel included and accepted.” – Eve Halimi

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

Ways to connect with Eve Halimi:

LinkedIn: https://www.linkedin.com/in/eve-halimi-95b695b4/
Company website: https://www.alinea-invest.com/

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption 

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD 

See omnystudio.com/listener for privacy information.