Disruption / Interruption

Georgiana Laudi is the Co-founder and CEO at Forget The Funnel, a consulting agency that helps SaaS companies scale and improve conversion rates through customer-led growth. In this episode Georgiana and KJ discuss the challenges of customer acquisition and retention in the digital age, and the need for companies to prioritize efficiency, retention, and maximizing ROI. 

Key Takeaways:

• How companies can provide a better onboarding experience for customers
• The challenges of customer acquisition in today’s digital landscape
• How to shift from a mindset of “growth at all costs” to maximizing ROI
• Why customer research should be the foundation of any decision-making process

Quote of the Show (3:00):

"We don't need to be guessing at what our best strategies are, the answers to that strategy live inside the heads of our best customers." – Georgiana Laudi

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

Ways to connect with Georgiana Laudi:

LinkedIn: https://www.linkedin.com/in/georgianalaudi/

Twitter: https://twitter.com/ggiiaa

Company Website: https://forgetthefunnel.com

Company LinkedIn: https://www.linkedin.com/company/forgetthefunnel/  

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

See omnystudio.com/listener for privacy information.

Dan Balcauski is the founder and Chief Pricing Officer at Product Tranquility, a business consulting firm that provides SaaS pricing assessor, optimizer, and product management services. He focuses on helping high-volume B2B SaaS CEOs define pricing and packaging for new products.  In this episode Dan and KJ discuss the importance of adapting to customer needs and market dynamics. Dan also emphasizes the need for businesses to sell and build products according to customer preferences. 

Key Takeaways:

• The importance of listening to feedback and research in a dynamic market
• The challenges faced by B2B SaaS companies in daily operations
• Real-world strategies for growing SaaS companies in today’s market
• How to retain and monetize SaaS businesses in 2024

Quote of the Show (15:00):

"I think the fundamental problem that companies are faced with now is that you can't cut your way to growth.” – Dan Balcauski

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

Ways to connect with Dan Balcauski:

LinkedIn: https://www.linkedin.com/in/balcauski/     
Company Website: https://www.producttranquility.com

Podcast: SaaS Scaling Secrets https://podcasts.apple.com/us/podcast/saas-scaling-secrets/id1682338188

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

See omnystudio.com/listener for privacy information.

William Santana Li is the Chairman and CEO at Knightscope, Inc. an advanced security technology company that builds fully Autonomous Security Robots (ASRs) that are a unique combination of self-driving technology, robotics, A.I. and electric vehicles that deter, detect and report. In this episode William and KJ discuss the flaws in the current US security system and the need for innovation and federal oversight. Li also shares his vision of creating the safest city in America through a network of AI-equipped machines. 

Key Takeaways:

• The lack of federal oversight in the security industry
• The challenges of the currently flawed security system in the United States
• The real-world impact of the lack of innovation and funding in public safety
• How Li envisions creating the safest city in America

Quote of the Show (6:00):

"There's no one in charge. There's literally tens of thousands of different budgets. There's no innovation process, no risk capital. And then in the year 2024 you have a security guard in a parking lot sitting there with a number two pencil and a notepad. And then we're wondering why it doesn't work.” – William Santana Li

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

Ways to connect with William Santana Li:

LinkedIn: https://www.linkedin.com/in/williamsantanali/

Twitter: https://twitter.com/WSantanaLi    

Company Website: https://www.knightscope.com

Company LinkedIn: https://www.linkedin.com/company/knightscope-inc-/

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

See omnystudio.com/listener for privacy information.

Billy Meadow is the Founder and Chairman and Peter vonDyck is the President and CEO of PERSOWN Inc., a medical information technology and diagnostics company that provides the first of its kind low-cost comprehensive family health diagnostic solution delivered within a smartphone app with global access. In this episode Billy, Peter and KJ discuss their technology that aims to unify clinical data in real-time to improve patient care, prevent sepsis, and reduce false positive fatigue. They also discuss the potential economic benefits, improved quality of care, and increased trust in hospitals that could result from this unified data. 

Key Takeaways:

• The challenges of data and care fragmentation in healthcare systems
• The impact of unifying electronic health records and remote patient monitoring
• The real-world effects of unified data on the economy and quality of care
• The importance of affordability and accessibility of technology in developing countries

Quote of the Show (44:00):

"I think people are going to feel a lot healthier in just a matter of a few years because the tools are out there that will enable us to all feel better, catch different disease conditions a lot earlier and live longer, healthier lives." – Billy Meadow

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

Ways to connect with Billy Meadow:

LinkedIn: https://www.linkedin.com/in/billy-meadow-b8181610/
Company Website: https://persown.com/    

Ways to connect with Peter vonDyck:

LinkedIn: https://www.linkedin.com/in/peter-vondyck-4ab364b/

Company Website: https://persown.com/    

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

See omnystudio.com/listener for privacy information.

Mariana Padilla is the Co-founder and CEO of KiKrr, the industry's first Software Democratization™ Platform that brings together highly qualified buyers and software vendors - into one easy to use Demos on Demand™ Cybersecurity platform. In this episode Mariana and KJ discuss the need for a human-centered approach in the cybersecurity industry and the challenges faced by small businesses in accessing cybersecurity tools. 

Key Takeaways:

• Common misconceptions about the cybersecurity for small businesses
• How to activate security settings on popular platforms like Google and Microsoft
• Why small businesses are at risk of cyber attacks
• How businesses can shift their focus to cybersecurity effectively in 2024

Quote of the Show (12:00):

"You are a target, everyone is a target. It does not matter the size of your business. You are a target." – Mariana Padilla

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

Ways to connect with Mariana Padilla:

LinkedIn: https://www.linkedin.com/in/heretoshakeshitup/

Company LinkedIn: https://www.linkedin.com/company/kikrr/
Company Website:  https://kikrr.io/

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

See omnystudio.com/listener for privacy information.

Anupam Nandwana is the CEO & Founder of P360, a leading provider of technology solutions for the pharmaceutical and life sciences industries. The AI-powered platform is changing the game for pharmaceutical sales reps and healthcare professionals.

In this episode Anupam and KJ discuss the benefits of remote engagement for pharmaceutical representatives and doctors and explore the power of AI to create disruptive innovation and the potential for positive change in various industries. 

Key Takeaways:

• The importance of AI and IoT to improve clinical outcomes
• How AI is bridging communication gaps between doctors, scientists, and patients
• Why remote engagement is a game-changer for today’s pharma representatives
• How hybrid engagement options improve the quality of care for patients today

Quote of the Show (33:00):

"There are a lot of people in the world who need help, so whatever we can do to move the ball forward, we do our little part." – Anupam Nandwana

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

Ways to connect with Anupam Nandwana:

LinkedIn: https://www.linkedin.com/in/anandwana/

Company Website: http://www.p360.com

Company LinkedIn: https://www.linkedin.com/company/p360/

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

See omnystudio.com/listener for privacy information.

Robert Walker is the Co-founder, Director & President at Gold River Aquafarms a 3,000 MT land-based sustainable Steelhead farm using recirculating aquaculture system (RAS). In this episode Robert and KJ discuss the importance of sustainable and regenerative farming practices. Listen in as Robert shares the challenges and misconceptions surrounding fish farming, the impact of the natural environment on aquaculture, and the concerns about diminishing supplies of wild fish. 

 Key Takeaways:

• The importance of being aware of where our food comes from
• How you can support regenerative and organic farming practices in everyday life
• Why aquafarming is a game-changer for environmental sustainability
• How technology is improving the way we eat

Quote of the Show (03:00):

"Innovation and disruption is all about accepting what's going on in the world around us and adapting to it." - Robert Walker

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

Ways to connect with Robert Walker:

LinkedIn: https://www.linkedin.com/in/rob-walker-associates/?originalSubdomain=ca

Company Website: https://gr-aquafarms.com/

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

See omnystudio.com/listener for privacy information.

Tiffany Mittal is the Founder & CEO of Utility Ranger, a tenant utility billing software company. In this episode Tiffany and KJ discuss the growing attention on multifamily real estate and investing and how the concept of ratio utility billing (RUBS) can increase property valuation and net operating income. 

 Key Takeaways:

• The advantages of multifamily real estate for new buyers
• Common challenges faced by smaller investors in accessing third-party utility billing services
• How Tiffany turned utility billing into a SaaS model
• How investors can positively impact resident behavior

Quote of the Show (03:00):

"What guides me the most is really leveling the playing field for the common man." – Tiffany Mittal

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

Ways to connect with Tiffany Mittal:

LinkedIn: https://www.linkedin.com/in/tiffanymittal/

Twitter: https://twitter.com/tiffanymittal?lang=en

Website: https://utilityranger.com/

Company LinkedIn: https://www.linkedin.com/company/utilityranger/

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

See omnystudio.com/listener for privacy information.

Brenton Grimes is Founder and CEO of Reef.ai, a customer revenue platform that helps companies predictably grow revenue with existing customers and fast-tracks net retention reporting. In this episode Brenton and KJ discuss how companies can be proactive in utilizing data and investing in the outlier model to achieve better revenue outcomes.

 Key Takeaways:

• How to increase customer retention in the SaaS market
• Common mistakes to avoid when managing your tech customers
• How to implement the outlier model in the SaaS industry
• Why subscription models are the future of tech

Quote of the Show (37:00):

“If you feel like you need to drive your business in a different direction, don't wait. Take that first step and the road will open up in front of you.” – Brenton Grimes

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

Ways to connect with Brenton Grimes:

LinkedIn: https://www.linkedin.com/in/brentgrimes/

Company Website: https://www.reef.ai/

Company LinkedIn: https://www.linkedin.com/company/reef-ai/

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

See omnystudio.com/listener for privacy information.

David Ackert is the Founder and CEO of PipelinePlus, a sales acceleration company that enhances the BD performance of professional services firms through coaching and technology. In this episode David and KJ discuss why traditional CRMs are failing to meet the business needs of the service industry and the importance of developing loyal relationships over focusing on transactions.

 Key Takeaways:

• How to cultivate loyal relationships in the digital age
• Common challenges of businesses taking on new CRMs
• How to create a shortlist of meaningful relationships
• Why solopreneurs can benefit from CRM tools

Quote of the Show (34:00):

"We have to get away from being transactions with each other. Having a short list of relationships that matter is going to be even more valuable than more transactional relationships that you would have on the periphery." – David Ackert

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

Ways to connect with David Ackert:

LinkedIn: https://www.linkedin.com/in/davidackert/

Twitter: https://twitter.com/DavidAckert

Company Website: http://www.pipelineplus.com

Company LinkedIn: https://www.linkedin.com/company/pipelineplus-poweredbyackert/

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

See omnystudio.com/listener for privacy information.