Dirk Beveridge is the Founder of UnleashWD and has conducted dozens of webcasts and interviews since the beginning of the COVID-19 crisis.

Why should lighting manufacturers spend their money on manufacturing and branding when all they really need is one seal of approval? That question has the Get A Grip On Lighting podcast frustrated.

Mark Simoncelli is a Senior Vice-President at Frost and Sullivan, a firm that helped NAED conduct the research into moving electrical distributors into a digital future.

Juliana Kostrinsky is the Director of Pricing Strategy and Analytics for Hazmasters, Inc, a division of WESCO. Cory Morris is the Vice-President of the Atlantic Region for Graybar Canada. Both are 2019 tED magazine "30 Under 35" award winners.

The Get A Grip On Lighting podcast issues another challenge for anyone who can prove lighting impacts circadian rhythm. Meanwhile, our hosts talk about how the right lighting can help in a number of situations.

Cassie Bruns is a Sales and Service Project Specialist for Border States Electric. Lesley Matt is the Senior Vice President at TCP Lighting. Both are 2019 tED magazine "30 Under 35" award winners.

When is brighter not better? And are you lighting areas that don’t need it? The Get A Grip on Lighting podcast looks at smart lighting that makes everyone happy.

Andrea Olson is a strategist and customer-centricity expert. Desiree Grace is the Director of Channel Accounts and Programs for Panduit and the 2017 NAED Trailblazer Award winner.

Andrea Olson is a strategist and customer-centricity expert. Desiree Grace is the Director of Channel Accounts and Programs for Panduit and the 2017 NAED Trailblazer Award winner.

Everyone is taking stimulus opportunities during the COVID-19 crisis, but what will it take to get the lighting industry back to the place it was six months ago? The Get A Grip guys lay out their 3-point plan.