Sometimes it’s not only the tone you use when communicating but the words that go with it. The difference between “could” and “should” might also be the difference between success and failure. The guys from the Get A Grip on Lighting podcast explain the difference.

Mark McGready is a frequent speaker at education sessions during National Association of Electrical Distributors (NAED) conferences and the Director of Strategic Analytics for SPARXiQ.

Juan Carlos Blacker and Joe Pater talk about getting your customers the right rebates in 2020.

Mark McGready is a frequent education session leader at NAED conferences and the Director of Strategic Analytics with SPARXiQ.

Joe McNamara is a combat decorated U.S. Marine combat officer who led more than 100 missions throughout enemy strongholds. He is currently the Founder of Impact, a leadership development consulting firm.

Juan Carlos Blacker and Joe Pater talk about how people will be talking about lighting rebates in 2020.

Joe Wagner is often interviewed by tED magazine on mergers and acquisitions. He is the Managing Director for the investment banking firm PMCF.

Rich Rattray is a Technical Specification Manager for LEDVANCE.

The guys from the Get A Grip On Lighting podcast create a new term for situations when light can be overwhelming.

Wes Smith is the President of Mayer Electric Supply and the incoming Chair for the National Association of Electrical Distributors.