What should your employees know about how to sell lighting? It turns out there are three key areas that will help you increase sales, but your sales staff needs to know everything there is about all three areas.

In this episode, Greg Ehrich and Michael Colligan discuss lighting technology and training so you can increase your sales, and you can know all you need to know to be successful.

Have you actually read some of the warranties from lighting manufacturers?

In this episode, Michael and Greg actually read some warranties on the podcast. What are the promises? And wait until you see what will void some warranties. It’s safe to say, what the guys from Get A Grip On Lighting found has them showing some real emotion.

Are we in a snake oil business when it comes to selling lighting?

The guys from the Get A Grip On Lighting podcast are asking that question after listening to the claims about what lighting can do in terms of improving your health. They dig into the claims to help you figure out what is true, and what makes you feel like a snake oil salesman.

In this episode, the Get A Grip On Lighting podcast looks at the lighting that was installed 5 or 6 years ago to see what lighting will fail, and how manufacturers (at least the ones still in business) will back up their warranties.

Michael Colligan and Greg Ehrich have been getting e-mails asking for more information on what the “Get A Grip on Lighting” podcast refers to as “The Matrix.” In simplest terms, “The Matrix” is connected lighting that can one day monitor everything that is happening anywhere that light shines, inside or out.

They followed up with a look at connected lighting and the potential threat to national security. Watch the podcast to see what the guys at “Get a Grip on Lighting” are saying about

In this episode, Ehrich and Colligan talk about a major issue with lighting today: the importing of inexpensive lighting from China. What do distributors need to know when it comes to price points for the customer?

Are you in the lighting game, or are you out? This Get A Grip On Lighting podcast explains what you need to do to be a lighting distributor.