Dirk Beveridge is the Founder of UnleashWD, an innovator, strategist, and facilitator for a number of NAED events. He talks with tED magazine Publisher Scott Costa about today's need for innovation.

What do you want in a lighting manufacturer's rep? It's a hotly debated topic for the guys at Get A Grip On Lighting.

What does the future hold for LiFi? The guys from Get A Grip On Lighting put that question to the test.

tED magazine is launching the first and best podcast for electrical distributors and the entire supply chain.

What's it all about? tED magazine Publisher Scott Costa has an introduction for you.

In part 1 of this series on the IES Awards at LIGHTFAIR, the guys from the Get A Grip On Lighting podcast talked about some of the winners, and looked at claims about how lighting can improve health.

In this episode, they look into the claims from the winners that the products are “future-proof.” As Michael Colligan puts it, “[calling something] ‘future-proof’ is the same a Hail Mary pass in football.”

LIGHTFAIR handed out its awards after hosting its huge event in May. The guys from the Get A Grip On Lighting podcast wanted to take a closer look at the winning entries.

In part one of their review, they check out the winning products, look at claims about the health effects of lighting, and the lighting company that hit a home run with its award-winning product.

The Guys from the Get A Grip On Lighting podcast spent a number of days at the LIGHTFAIR event in Philadelphia in May. They talked with a lot of people. They saw a lot of the exhibitors and their products.

And now they have some thoughts on the future of the event, and the future of lighting. So, they talked about all of it in this episode.

In this episode, Ehrich and Colligan talk about Amazon. What are they hearing from their customers? What do they expect from Amazon in the future? And what are the strategies you should be using to keep your customers happy?

What is the value of a distributor when it comes to lighting sales. Are they just a “bank” to serve as a middleman between the manufacturer and the contractor? How do they play a bigger role?

It’s a tough question, but the guys from the Get A Grip On Lighting podcast take it on while on a business trip in Chicago.

What do your lighting audits or proposals look like? What is most important, and when are you wasting your time? How can you really learn what your customer wants and needs? And how do those proposals lead to actual lighting sales?

In this episode, Greg Ehrich and Michael Colligan provide the answers you need about your audits and proposals so you are not wasting your time and money.