DistributED with tED magazine

What does “future-proof” really mean when it comes to lighting and distributors? It may have one definition for manufacturers, and another, completely different, definition for distributors. And that can be a real issue for your customers.

In this episode, Greg Ehrich and Michael Colligan talk about how to “future-proof” your customers so they will be satisfied with their lighting choices.

What is the difference between a troffer and a lay-in fixture? How about a direct/indirect and center basket?

Get A Grip On Lighting takes on a number of words and phrases used in the lighting industry, and talks about which ones should stay, and which ones should go. There are a lot of laughs in this episode, as the guys talk about their experiences with different jargon.

One of the highlights of the Get A Grip On Lighting podcasts on lightED is when the hosts get on a roll (we jokingly call it a rant) and become passionate about a specific subject. This episode contains multiple “rants” as the hosts dig into the four kinds of people currently in the lighting business.

The guys from the Get A Grip On Lighting podcast have an important question for you: How are you keeping your lighting pipeline filled? And what does your pipeline look like 12 months from now?

This podcast will look at some of the ways to make sure you are busy now, and you will remain busy down the road.

What’s the role of the government and government agencies when it comes to lighting?

The Department of Energy’s announcement that it may roll back some light bulb standards got the guys at the Get A Grip On Lighting podcast talking.

And they are pretty upset about a number of issues.

In this edition of the podcast, made exclusively for lightED, they talk about rebate programs, the Design Lights Consortium, and claims about lighting technology.

LIGHTFAIR.

Light Show West.

LEDucation.

Did you know that every year, there are at least 97 different lighting shows around the world?  Which ones should you be attending?  Are there too many lighting trade shows?

In this episode, Greg Ehrich and Michael Colligan discuss the number of lighting trade shows, which ones stood out to them this year, which shows they look forward to attending next year, and what they do when they are at a lighting trade show.

What should your employees know about how to sell lighting? It turns out there are three key areas that will help you increase sales, but your sales staff needs to know everything there is about all three areas.

In this episode, Greg Ehrich and Michael Colligan discuss lighting technology and training so you can increase your sales, and you can know all you need to know to be successful.

Have you actually read some of the warranties from lighting manufacturers?

In this episode, Michael and Greg actually read some warranties on the podcast. What are the promises? And wait until you see what will void some warranties. It’s safe to say, what the guys from Get A Grip On Lighting found has them showing some real emotion.

Are we in a snake oil business when it comes to selling lighting?

The guys from the Get A Grip On Lighting podcast are asking that question after listening to the claims about what lighting can do in terms of improving your health. They dig into the claims to help you figure out what is true, and what makes you feel like a snake oil salesman.