On this episode of Pack of the Week, Evelio Mattos and Adam Peek dive into the evolution of retail packaging, with a focus on the shift from traditional blister packs to paper-based packaging. Featuring a discussion on Costco and Walmart, sparked by a post from Mary Beth Veldman, MBA, we explore why brands like Carmex and Oral-B are rethinking their packaging strategies. Does paper packaging make a product feel more premium? Does it impact pricing? And what does this mean for consumers and brands alike? We break it all down with our signature blend of sarcasm, wit, and packaging expertise.