“I've been thinking all that time I'm spending over here on social, and I'm not spending really any quality time with the people that voluntarily chose to be in my world by opting into my thing.”

Riddle me this, Batman.

Why do we spend so much time on marketing that leads nowhere vs. focusing on marketing that works to get clients?

 It's probably because everybody on the interwebs is screaming at you to do more marketing and do it on social media, when for so many people, that is just a waste of time. 

At least that's what my guest, Norma Frahn, found out. When she right-sized her marketing efforts, she realized that social media wasn’t better for business. She changed course.
 
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Full show notes and transcript are here.