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In this episode, we chat with Shaun Jardine, Managing Director of Big Yellow Penguin, about innovative business pricing methods. Shaun, a "Recovering Lawyer" or a former solicitor and mediator, shares insights from his time as CEO at the law firm, where he spearheaded a value-based pricing project. He shares all about value-based pricing, where he first hears about it and how it can truly be helpful for your law practice. 

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