Just like any personal relationship, business relationships require consistent caretaking. Relationships aren't only important in your personal life. As a business owner, you should also build professional relationships. For ambitious entrepreneurs, building relationships is essential for long-term growth, profitability, and sustainability.
No company is an island in the world of business. Each brand is locked into a complex network of relationships with its customers, suppliers and other counterparts. What happens in these relationships is significant to the growth and success of any business. Managing a company's relationships and its position in the network is a major, but often neglected aspect of business.