Todays guest is Cheyne Magnusson. Cheyne was a Pro Surfer that grew up in Hawaii on the island of Maui and has had his hands in just about everything surf related. Cheyne was an early adopter of progressive surfing and was one of the pioneers to go above the lip and explore aerial surfing. Which makes lots of sense because his father is Famous 80's Pro Vert Skater Tony Magnusson. So for Cheyne it was in his DNA. Even Cheyenes entrepreneur spirit might come from his roots as well. His dad started H-STREET SKATEBOARDS, the very first Skater owned skate company. H-Street was a company that oversaw the transition from 'Vert" skating to "Street" skating. H-Street's first sponsored skaters were Matt Hensley and Danny Way, two of the most influential skaters of all time. So progression is in Cheyne's blood, and the bloodlines run deep. When Cheyne was young his folks split and he went to Hawaii to live with his mom. Cheyne grew up on the island of Maui. It is here were he fostered a love for Surf and Seafood. Cheyne would eventually fall in love with spearfishing and fall in love with cooking, thus creating a special "Poke" recipe that he would prepare for his friends and family, especially after a long day of playing in the surf and sun. Cheyne would eventually make his way back to Oceanside, where he would become one of the wizards involved in the ever-changing wave pool space. With a chance encounter with a fellow surfer and fish lover, Cheyne met Chris Slowey. Chris "Slowey" specialized in creating spaces for enjoyment in the Bar and Restaurant industry. These two quickly came up with the idea of "SHOOTZ"! Shootz started as little "pop-ups" in and around local breweries in San Diego County, serving up Cheyne's "Famous" Poke Recipe. A Recipe he has spend years crafting. a Recipe he holds dear to his heart, don't try to steal it, or you might get speared. Cheyne is a charismatic guy the spews positivity, and it's no wonder everyone wants to work with him. He's the kind of guy that injects salt water in the most corporate of boardrooms. He keeps salt int the building. And on every project he works on he adds that crusty approach that only a surfer could appreciate. The wave pool game would come calling and Cheyne answered the call and he had to put "SHOOTZ" poke on ice! After some ups and downs in the Wave pool game, Cheyne found himself back in Oceanside. Once again Cheyenne would hook up with Christopher Slowey and they RE-Booted "SHOOTZ" 2.0! Bigger and stronger! SHOOTZ was re-Born! While Cheyne was away, Chris had been hard at work planning Brewies and creating spaces and opportunities. "Slowey" had found the perfect space. An old building with a series of old auto repair garages. Enough to house 9 small buissneses with a common areas. Blocks from the beach in an area with lots of potential. The new building was re-imagined and re-branded as "The Tremont Collective". Appropriate since it's on the corner of Wisconsin and Tremont, just south of the pier. The Tremont Collective houses 9 small businesses where you can shop, eat, drink and connect. 9 local businesses! Brixton lifestyle apparel, Communal Coffee, The Annex, Stab Magazine, Atacama Surf Shop, Bottlecraft and shop, Verve Spin Studios, Al Fresko (lifestyle and catering) and last but not least!!!!! SHOOTZ FISH X BEER!!!!!!! At last Chris's and Cheynes vision came to life! With the help from "Rock and Roll" chef Davin Waite! The SHOOTZ menu is off the charts and its changing daily. Shootz also offers their very own Japanese Lager to perfectly accompany the sophisticated palate of tasty fish. SHOOTZ could be described as flavors from Maui and Baja colliding. Line caught poke, off-the boat tacos and daily fish market specials. The grand opening was a huge success and its been lines out the door ever since. I parked my VW bus right in front of the "Tremont Collective" all day for the grand opening celebrations. The gathering was epic and everyone was eating and drinking! yewonline.com shootzfishxbeer.com
