Ou host Alex Wunschel talked to Steve Clayton about his job as a chief storyteller at microsoft, how he and his team generate stories and how storytelling ist getting along with marketing, communications and pr. [email protected]

Our host Alex Wunschel talks to Robyn Peterson, CTO of CNN, about the importance of smart engineering in this new media landscape, how algorithms, AI and journalism can be combined to deliver reliable content, the future of portrait media and his advice for journalist. [email protected]

Jochen gibt wertvolle Einblicke in die Marketingausrichtung der Marke Volkswagen PKW. Im Podcast spricht er mit Host Dr. Dominik Matyka über Digitalisierung & Elektrifizierung sowie die Rollen von Influencer Marketing & Social Commerce. Und natürlich auch über Tesla und Elon Musk ;)

Pinterest is a visual discovery engine and a place where people have come to discover new ideas, to get inspiration and importantly, to bring those ideas to life. We talk to Louise Richardson about: What is Pinterest and how has it evolved over the years, who is on Pinterest and what are people searching for, how Covid-19 has impacted the platform and how to address this audience as a brand. Host Alexander Wunschel [email protected]

Sigrid Dalberg-Krajewski, Director of Global Corporate Communications at Delivery Hero, about the story and the core business of Delivery Hero, the values and culture in a fast growing player of the GiG economy, about the upcoming topic of quick commerce and and the investments of Delivery Hero in StartUps which provide not only really interesting food solutions, but also sustainable solutions regarding the food delivery chain.

Host: Alexander Wunschel [email protected]

Die DMEXCO 2020 wird rein digital stattfinden. Dominik Matyka ( Chief Advisor DMEXCO), Christoph Menke-Salz (Director Sales & Operations) und Thomas Mosch (Director Conference) über Community-Features, das Conference-Konzept und die Möglichkeiten für Aussteller.

Wir erfahren von Oliver Kaltner, wie er Future of Workplace sieht, welche Herausforderungen uns aus dem asiatischen Raum erwarten, wie das im Kontext von Ethik, Moral und Tradition zu beurteilen ist, und welchen Tipp er für junge Marketers hat um sich diesen Themen erfolgreich zu stellen.

Sarah Bernuit on how organizations will emerge from this period, how enterprises have to rethink their business, how technologies like blockchain getting more important in the context of supply chain and traceability, how important leadership is in these times of homeoffice and how this might change the future of work at all.

Oracle’s EVP Rob Tarkoff about Data, Signals, Resilience, Attitude, Customer Experience and the New Next. What topics regarding Customer Experience and Digital Marketing are being discussed in Silicon Valley right now? Does Oracle see increasing demand for applications enabling digitization or managing supply chain management? How does resilience relate to this context? And what is his advice for building resilience into the customer experience?

Snapchat hat Höhen und Tiefen gesehen. Aktuell läuft es aber wieder gut für den Messaging-Dienst mit AR-Fokus. Wie merkt Snapchat die aktuelle Lockdown-Phase, was macht den Dienst aus, wer nutzt ihn überwiegend und wie lässt sich diese Zielgruppe adressieren? Darüber sprach ich mit Götz Trillhaas, Managing Director SNAP für den Bereich DACH, und hab ihm im Homeoffice in Hamburg angesnappt.