YouTube erreicht jeden Monat 45 Millionen Erwachsene in Deutschland. Damit ist YouTube eine sehr relevante Plattform für Unternehmen und Marken. Welche Möglichkeiten bieten sich aktuell bei Werbung und Präsenz auf YouTube?

Chris Denson is an award-winning innovator, marketer, recovering comedian, and host of the Innovation Crush podcast, with over 200 episodes and 750,000 subscribers. He talks with Alex Wunschel, among other things, about the Impact of Trust in Digital Media.

Cameron-James Wilson on how he came up with the idea to create a digital supermodel, how he defines beauty in context von virtuality, how brands integrate the digital models and what he thinks about the future of digital models.

Harley Finkelstein (COO Shopify) on plans for the european and german market, what’s special about shopify compared to to other online shop systems, how shopify integrates cross selling, fulfillment and payment and what he learned from his former days DJ’ing running a company like shopify.

Marius Rausch, Vice President & Managing Director Central Europe bei Xandr, spricht mit Host Alex u.a. über die Zukunft von Adressable TV und den Status des Transparency and Consent Framework (TCF). [email protected]

Organizing work in marketing teams is an increasingly complex issue. Our host Alex talks with Dave King, CMO at Asana about how companies, agencies and freelancers can plan and document their teamwork as smoothly as possible.

Dominik Matyka and Matthias Wahl taking a look at the upcoming DMEXCO 2019 “Trust in You”. And we hear statements of top speakers.

The media landscape is undergoing a shift. The increase of data, technology and connectivity has led to higher expectations among our audiences. Digital players have been disrupting the industry, while the attention span for the content that’s delivered to users is decreasing. How can long-established premium publishers find ways to future-proof their businesses and expand their leadership roles in the industry and stay relevant? Pippa Scaife, Commercial Director, Digital Ad Sales and Data at CNN International Commercial, gives answers on that in the podcast with host Alexander Wunschel. [email protected]

Mirko Kaminski, CEO von Achtung, spricht im Podcast mit Dominik Matyka über China, Innovationskulturen und die Relevanz globaler Tech-Events. Feedback gerne an @dominikmatyka

Anja Hendel über das Portfolio von Porsches Transformationsaktivitäten, die Rolle von Prüfingenieuren und Fließbandmitarbeitern dabei und wie KI ihnen praktische Mehrwerte bringt.