In this episode, Nadzia Laskar discusses the role of product marketing in setting up a business for success. We cover topics such as go-to-market strategies, value proposition testing, and pricing.
The podcast has 4 sections:
- Intro & overview of Product Marketing
In this discussion we unpack:
The role of Product Marketing and how it differs from Product and Marketing
Go-to-market strategies
Value proposition testing techniques and differences between B2C and B2B businesses
Strategies on pricing testing
The essential mental model needed to grasp Product Marketing Where to find Nadzia Laskar:
https://www.linkedin.com/in/nadzia/Where to find Diana Matei:
https://www.linkedin.com/in/diana-eugenia-matei/[01:45] Intro to Product Marketing
[07:48] Bridging the Gap: Translating Product Features into Customer Value
[12:09] Communicating User Features
[14:37] The value of Product Marketing to the business
[16:38] Most Asked Questions
[21:53] How to test Value Propositions
[28:01] Value Prop testing in B2B companies
[31:04] Determining Pricing
[35:33] Debunking Myths about Product Marketing
[40:44] The Threshold Concept of Product Marketing