Just how many Australians will pause for the race that claims to stop the nation?

Most Victorians are off work today for the 165th edition, an event the Victorian Racing Club says is enjoying increasing attention and sponsorship support. But on-track crowds and broadcast ratings are in longer-term decline, as community concern around animal welfare and gambling harm grows.

• Guest: Simon Lee, Chief Creative Officer and Partner at Enigma
• Producer: Jason Whittaker