In this episode of the S.O.B. Marketing Podcast, we explore the effectiveness of Instagram hashtags for small business marketing in 2024.

Discover whether hashtags still play a crucial role in social media marketing and how they impact your small business's visibility. While hashtags used to be essential for categorizing content and reaching target audiences, their importance has shifted.

Join us as we discuss:

• The current role of hashtags in your social media strategy

• Best practices for using hashtags on Instagram and other platforms

• Expert recommendations for small business owners

Learn how to adapt your social media marketing strategy to maximize engagement and growth!

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

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Chapters 00:00 Introduction and Topic Request

01:54 The Relevance of Hashtags in Social Media Marketing

04:44 Hashtags: Not as Important as Before

08:02 Strategic Use of Hashtags: Narrowing Down the Audience

15:52 The Debate: Number of Hashtags and Where to Post Them

17:10 Instagram: Three to Five Hashtags and Placement Options

18:39 Research and Conflicting Data on Hashtag Usage

21:20 Instagram's Perspective on Hashtags

26:30 Hashtags in Marketing Campaigns

28:24 DiGiorno Pizza Hashtag Mishap

33:00 Hashtag Usage on Facebook and Twitter

36:32 Importance of Content and Keywords

37:48 Thank You For Listening!

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Banned Instagram Hashtags List - https://blog.kicksta.co/a-complete-list-of-banned-hashtags-you-should-avoid/

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

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