Sara Chambers is a brand strategist, TEDx speaker, best-selling author, and the CEO of Elly and Nora Creative, a full-service agency that builds brave, bold, brag-worthy brands for entrepreneurs who are ready to lead with purpose and power. With a background in marketing, PR, and communications for nonprofits and a variety of personal and lifestyle brands, Sara has spent nearly two decades helping thought leaders clarify their message, amplify their mission, and own their space. She's also the founder of Chicks Who Give a Hoot, a nonprofit mobilizing women entrepreneurs as a force for good through media, mentorship, and community. Do It Fat is her first book. Proceeds from the first week of sales will benefit The Body Positive https://thebodypositive.org/, a nonprofit dedicated to fostering self-love, body trust, and empowerment. This partnership reflects the book's core message: that healing self-worth leads to greater agency, mental well-being, and autonomy. In This Episode, We Share:

• The staggering statistic: 85% of women surveyed in the U.S. have delayed a major life opportunity simply because of how they felt in their body.
• How the weight loss industry (over $70B annually in the US) and the beauty industry ($100B globally) use shame as a business model and create problems to sell you solutions.
• Why body hatred isn't a personal failing, it's culturally conditioned and tied to capitalism.
• A discussion on how body trends (from heroin chic to Brazilian butt lifts ) are designed to keep women chasing an ever-moving goalpost.
• Sara's personal journey: why losing a significant amount of weight was more triggering than she expected and didn't solve the underlying issues.
• Rebecca's personal story about getting breast implants in her 20s and later having them removed for her health and as an example for her daughter.
• Why this conversation isn't just about weight, it's also about aging and other forms of physical criticism.
• The critical link between branding and personal development: You can't fully embody your brand if you haven't done the "inside job".

Favorite Quotes:

• "How much impact has stayed silent and quiet and unseen... because women have not brought their ideas... because they didn't like what they saw in the mirror."
• "How much soul joy has been suffocated because of the lack of personal permission to show up as you are?"
• "Shame is absolutely a business model."
• "It doesn't matter if you're a size 2 or a 22, looking in the mirror with eyes of criticism is a universal experience."
• "Happiness is when your expectations meet the outcome... We're trying to change the outcome and what I'm saying is can we change the expectations?"
• "You will never see a side by side before and after picture of my body change... I'm not done. My body is not over. And it's always changing."
• "The body that you live in is not determinant of whether or not you are good enough for that opportunity."
• "You don't owe the world a smaller version of yourself. You just owe it the truest one."

🌿 Resources & Links:

• Get Sara's Book & Free Workbook: Visit doitfatbook.com to buy Do It Fat: An Unapologetic Guide for Taking Up More Space Regardless of Your Size and download the free companion workbook with journaling prompts and bonus resources.
• Connect with Sara: Follow her on Instagram @SaraChambersCreative and learn more about her branding agency at LAnoraCreative.com.
• 📖 Download your free copy of the Balance Blueprint – a simple tool to help you reset your week and bring more clarity, joy, and intention into your everyday rhythm: https://bit.ly/rebeccasbalanceblueprint
• 📲 Subscribe for more soulful, strategy-filled episodes:https://www.youtube.com/rebecca.cafiero
• Do It Fat Book https://www.doitfatbook.com/
• Personal Website https://www.sarachamberscreative.com/
• Agency Website https://ellyandnoracreative.com/
• Non-Profit https://chickswhogiveahoot.com/
• Podcast - Chicks Who Give A Hoot https://podcasts.apple.com/us/podcast/chicks-who-give-a-hoot/id1190961475