Does the world think that we’re just hobbyists who like to tinker with our cars, or are we considered professionals? In this recorded phone conversation between Reid Lunde and Ben Strader we discuss the concept of a white collar mechanic and how your actions affect perception, and how that impacts the automotive performance industry.  

If you don’t know Paul Yaw, you’re about to! He’s the incredibly dedicated entrepreneur and engineer behind Injector Dynamics. He doesn’t care what you think and it shows. His personality is addictive and if you can’t handle cuss words then don’t bother listening to this.

Paul and I discuss that the goal in business is learning how to add value for your customers and how making money is easy when your product or service adds enough value. We discuss business and new products, and Paul tells the story of what it took to create Injector Dynamics. 

There’s a lot of pressure to lower your price when you have a service business, especially if you sell parts. Customers are constantly telling you that your price is too high, even when you’re barely scraping by! In this episode Ben Strader talks about how to overcome objections and how good service businesses can charge a premium and thrive at the same time! Ben’s got big plans for EFI University including creating college-level accreditation. 

Tony says that 20 years in the industry has taught him how to sniff out BS… Tony also talks about ID’s new fuel pump controller and how it’s going to change the game. He speaks on software he uses in his business: Wrike for project management, Gmail and Freshdesk for email. 

Stay tuned at the end for a candid conversation between Reid and Tony about the tools he uses to handle the hundreds of emails he gets.  

In Episode 000 I talk about the vision I have for the podcast and what’s in it for the listener. This episode explains what to expect from DO IT FOR A LIVING and gives you a little insight into my mindset. 

To find out more visit: DOITFORALIVING.net or search DO IT FOR A LIVING on Facebook. Thanks and good luck!

Tony Palo from T1 Race Development Talks about how he got his first job