Do It With Intention | Business & Marketing for Massage and Bodywork Therapists

What if I told you that offering premium services at premium prices is one of the best ways to be of service to others?

As a big-hearted therapist, I am sure you have doubted the idea of charging a reasonable price for your services, worrying that you aren't being fair to your clients. Trust me, I've been there.

In today's episode, I talk about how the pricing of your services truly has an impact on your personal well-being as a bodyworker and will allow you to be fully present with your clients.

After coming to my own peace of mind with my pricing, not only have I found myself being of great service to all of my clients, but I have used my energy to be generous in other ways throughout the community.

This week on the Do It With Intention Podcast:

• Tips that will give you permission to charge premium prices for your premium services.

• Why offering low-price or free services will still leave some clients out.

• How to make room in your schedule for clients with special circumstances and still have enough revenue coming in to hit your revenue goals.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

As you begin taking hands-on clients again, it's important to make intentional upgrades to your offerings to maximize your massage or bodywork business' potential.

Over the past few weeks, I've discussed why right now is the perfect time for a business re-set -- offering ways to come back into your business strong with your finances and ideal scheduling.

In this episode, I round out your business re-set with ways to upgrade your offerings.

This week on the Do It With Intention Podcast:

• 2 essential elements of your services that need attention when resetting your massage and bodywork business for success.

• How laying out a treatment plan for each client will help your practice reach its full potential.

• The best steps to take great care of your current clients while reopening your business doors.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

In this episode, I discuss creating your ideal schedule -- another important facet of your business that will allow you to re-set as you open your doors.

Too often as a bodyworker, you set up your schedule to please your clients, compromising the premium services that you provide. Creating space for ourselves to breathe inside our practices will ultimately lead to an uptick in profits.

You need to create a schedule that works for you, so that you have a strong container for healing within your practice.

Step into your power as the pro and CEO of your massage or bodywork business and people will move things around for the opportunity to work with you.

This week on the Do It With Intention Podcast:

• The 2am wake-up call that opened my eyes to the power of setting boundaries with clients to improve their healing experience and avoid potential burnout.

• 3 aspects of your schedule to consider tweaking that will lead you on your way to a profitable and sustainable bodywork business.

• Utilizing your Exhale Number to keep your revenue steady while working with your ideal number of clients.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

Chances are, you're starting to make plans to come back into your office so you can see hands-on clients again.

This is the PERFECT opportunity to take stock, and come back stronger than ever in your practice.

It's time for a business reset.

In this episode I discuss important first steps in creating a more intentional business, as we all prepare for what the future brings.

No matter how much revenue you make in your practice, you want to look closely at your business finances. 

Today, I share a book that helped me take an honest look at my business finances, while it simultaneously made me laugh out loud. When was the last time that happened to you while reading about finances, right?

Over the next few weeks, I will give you more ideas for coming back stronger than ever with your massage or bodywork business -- to create a more intentional business the way you've always wanted to, but didn't know how.

This week on the Do It With Intention Podcast:

• 4 areas of your business finances that are essential for keeping your business growing during your reset and beyond.

• The important, but simple, first step in avoiding being in the 80% of small businesses that fail within their first two years.

• Your Exhale Number -- the amount of revenue you need to make every month to exhale – to stop holding your breath around your finances in order to give you clarity and relief on how to keep your massage and bodywork business open.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

Are you ready to get to work?

Over the past two weeks, we've talked about planning and setting goals right now while things are crazy.

Next up, we need to take action.

This week, I cover simple, actionable steps you can take right now to continue to build your massage or bodywork business. Remember that there is ALWAYS something you can do, and some way that you can improve your practice. Take a listen!

This week on the Do It With Intention Podcast:

• How to make genuine connections with other bodyworkers in your area from the comfort of your own home in order to build your referral network for when you can see hands-on clients again.

• Specific, personalized ways to nurture your existing relationships with your clients to remind them that you can't wait to work with them again.

• The importance of your existing systems, and how you can use this time to improve them, so that when hands-on work picks back up, your business can operate with ease.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

Have you ever heard a client say something like, "Oh, I tried massage once, but it didn't work."

It sounds ridiculous, right? As bodyworkers, we know that our clients need to be committed to our modality to see results.

But somehow, we forget that when we're setting goals for our massage or bodywork business. We set moonshot goals and when we don't achieve them as quickly as we'd like, we give up.

This week, I talk about one of the best ways to stop feeling overwhelmed with your business: goal setting. And yes, even right now with everything going on, you can set, and work toward, goals that benefit your practice. Take a listen!

This week on the Do It With Intention Podcast:

• The problem with outcome goals, and what type of goal you should use instead.

• Specific examples of how you can be consistent, even when it seems like things might not work out, so that you can achieve long-term, sustainable success in your massage and bodywork business.

• A simple way to track your progress that will help you achieve those much bigger goals so that you can stay focused and avoid feeling overwhelmed.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

I get it...there's a lot going on right now.

And a lot of people, myself included, are putting information out in an attempt to help others.

But I hear you, it can all get really overwhelming.

That's why I've decided that my next few episodes are going to be a bit shorter than usual. I'll pop in with some quick motivation, advice, and words of wisdom and let you continue with your day.

This week, I give you simple baby steps to be intentional with your business and your planning even when things are so crazy and out of your control. Take a listen!

This week on the Do It With Intention Podcast:

• How to utilize your business plan (or even make a plan for the first time) amid uncertainty in order to maintain a level of control to still make and achieve your goals.

• The crucial resource that you likely have in abundance right now. Even though you might lack revenue, you can take advantage of the time you have to not only be successful, but also to feel more fulfilled.

• Why you should look back before you look forward in your massage or bodywork business so that you can show up right now for your clients, even when you can't see them in person.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

It's not always about you.

As bodyworkers, we are really just a part of the healing process for our clients. If we can detach from the outcomes, not only can we avoid a lot of emotional highs and lows, but we can perform better work, and our clients can get better results.

Over 16 years ago I opened the doors of my bodywork business, and realizing that it wasn't really about me was just one of the many lessons I learned over the years.

This week, I share the 7 mindset shifts that had the biggest impact on my massage and bodywork business. These are shifts that you can start working on TODAY to help your business and your bodywork practice. Take a listen!

This Week on the Do It With Intention Podcast:

• How to shift your thinking to overcome perfectionism and stop holding yourself back so that you can finally move forward before everything feels exactly right (spoiler alert: it will never feel exactly right!)

• The simple question to ask yourself to stop the downward spiral into negativity and start feeling excited about all of the possibilities for your business.

• A personal mantra that I use to overcome fear in order to stop playing small and step into your power as the true Pro and CEO that you are.

• Why support and community are CRUCIAL as you create your ideal massage or bodywork practice.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

Did you know that the average millionaire has seven different income streams?

That doesn't mean that they are experts at seven different things, it just means that they are smart about what they offer.

So...who wants to be a millionaire?

For the final episode of the Building an Intentional Practice series, I sit down with my friend, mentor, and business coach, Racheal Cook, to talk about being intentional with your offerings.

Racheal's journey from the extreme burnout of corporate consulting to running her own business will give you insights for your own bodywork business.

Plus, Racheal shares the hidden talent that not only earned her a college scholarship, but also has kept her sane in quarantine.

Building an Intentional Practice — Your Offerings:

• Learn to diversify your offerings in a way that still makes sense for your business in order to increase income streams and protect your business for times that you can't perform hands-on work.

• How to individualize your offerings to provide premium customer experiences and create lifetime value clients that will support your work no matter what happens in the world.

• The value of your hard-earned intellectual property and expertise, and why your massage or bodywork clients will actually see better results when they pay for your services (yes, even right now when you're tempted to give things away for free!)

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

There are people out there who are waiting for you to get over your fears, so they can get the help they need.

Bodyworkers are often so humble and so afraid of standing out that they barely show up at all — and that doesn't only hurt your business, it hurts the people who really need your services.

I had to work through these same feelings of self-doubt, too. That's why I'm so excited to welcome Jason Stein, a coach for business owners and entrepreneurs, to the show! Jason is passionate about helping healers and even coached me a few years ago.

We talk about Jason's past with Western medicine and his love for acupuncture. His advice will help you to better understand your nerves in a way that allows you to show up and be visible with less fear.

Plus, Jason opens up about his choice to have a life-changing operation that required five hours under anesthesia...and whether it was worth it or not.

Building an Intentional Practice — Your Visibility:

• The true need for your offerings, and how you can step forward with courage to be a solution for so many people's problems and actually improve the world.

• Specific ways that you can take small risks and feel uncomfortable in order to get out of your own head and shut down your inner critic.

• How to use testimonials and word-of-mouth marketing to increase your visibility so that you can increase sales in a way that is intentional and aligned with your vision.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos