This week, it's an INDUSTRY INSIDERS episode! I sit down with Eric Weiner of The Wild Honey Pie, a company renowned for creating video content and music videos for indie artists and labels. Together, we dive into the evolving landscape of music videos in the indie music scene in 2024.

Presented by SMART NOISE - http://smart-noise.com

We explore the apparent contradiction of music videos losing relevance in an era where video content dominates platforms like YouTube, while music videos seem to have become the "unwanted stepchild" of the video content family. Eric shares his thoughts on why streaming giants like Spotify and Apple haven't pushed music videos as aggressively as they've embraced video content for podcasts.

We also address the practical side of video creation, including the high costs and challenges indie labels face in producing them. Eric shares insights into how some genres—like alternative rock and punk—thrive visually, while others may struggle to translate their sound into a visual medium.

Check out The Wild Honey Pie: http://thewildhoneypie.com