As I was driving home this past weekend, I noticed there were phonebooks placed at every mailbox in my neighborhood. I had to laugh as I thought to myself, "Is there really still a phonebook?" and better yet, "Are people really still advertising in the phonebook?" Sure enough, it was a full blown phonebook with ads throughout. I took it to work because all of the advertisers in it are GREAT candidates to be educated on the power of digital marketing. And, honestly I would love to hire the salesperson who was able to get all of those people to buy something everyone throws away! That's one heck of a seller! That's what brought me to talk about today's episode which focuses on the power of digital marketing, tracking a lead and following up with your lead. If you are out there and aren't sure how digital marketing works, I would love to set up a free consultation with you. Just go to D2Branding.com and click on Get a Quote! In the meantime, check out the latest episode of the DO IT MY WAY Podcast!