Affiliate marketing gets a bad reputation, but done right, it's one of the smartest income streams a small business owner can add. Elizabeth makes the case for why affiliates deserve a place in your marketing mix and how to use them without selling your soul.

Looking for more? Visit http://www.getabsolutemarketing.com/free to see the many free resources and access the Free Pro-Tookit.

Looking for more? Visit http://www.getabsolutemarketing.com/free to see the many free resources and access the Free Pro-Tookit.

The website platform debate that never ends. Elizabeth lays out the real differences between WordPress and Squarespace for small business owners — not the technical comparison, but the practical one — and makes a clear recommendation based on what she's seen work.

If your current marketing isn't working, doing more of it isn't the answer. Elizabeth challenges you to break out of the routine, try something new, and stop defaulting to what's comfortable when what's comfortable isn't converting

Looking for more? Visit http://www.getabsolutemarketing.com/free to see the many free resources and access the Free Pro-Tookit.

Elizabeth looks at the marketing trends that defined 2022 and what's carrying into 2023 — cutting through the hype to identify what actually matters for small business owners and what you can safely ignore.

Most small business owners underpay themselves and call it sacrifice. Elizabeth gets real about what it actually costs to run your business and your life, how to price with your own salary in mind, and why paying yourself fairly is a business strategy, not a luxury.

Looking for more? Visit http://www.getabsolutemarketing.com/free to see the many free resources and access the Free Pro-Tookit.

Jess Joswick joins Elizabeth to push back on the transactional way most people think about marketing — put in content, get out clients. Jess makes the case for a more human, relationship-driven approach that actually builds something sustainable.

Overwhelm isn't a productivity problem — it's an information management problem. Elizabeth talks about what to do when you have too many ideas, too many tools, and not enough hours, and how to stop drowning in the firehose of modern business.

Looking for more? Visit http://www.getabsolutemarketing.com/free to see the many free resources and access the Free Pro-Tookit.

Ads are not a magic solution, and most small business owners who are disappointed in their ad results made the same predictable mistakes. Elizabeth shares the truth about what ads can and can't do, when they make sense, and what you have to have in place before you spend a dollar.

You've heard the usual podcast pitch. Elizabeth skips it and goes straight to the three reasons that actually matter for small business owners — the ones nobody talks about but that will probably convince you to finally hit record.

Looking for more? Visit http://www.getabsolutemarketing.com/free to see the many free resources and access the Free Pro-Tookit.