Yeah! Tom!

Tom is the Head of Effectiveness at BBH London. He shares such good things on the Internet, things that will help you do more effective work for your clients. And guess what? We discuss this.

We also discuss:

- "All data is wrong but some is useful"

- What makes advertising effective

- Objectivity, confidence, and pride

- How to shepherd good ideas

- How to approach writing an effectiveness paper

We had a couple of WiFi glitches (sorry - I'll get more pro!) but it was a fun chat.

MOST MARKETING IS BAD BECAUSE IT IGNORES THE MOST BASIC DATA

http://bbh-labs.com/most-marketing-is-bad-because-it-ignores-the-most-basic-data/

Fwd to CEO: THE MOST VALUABLE BUSINESS TOOL EVER INVENTED

http://bbh-labs.com/fwd-to-ceo-the-most-valuable-business-tool-ever-invented/

Video: http://www.sweathead.co

Tom: http://www.twitter.com/tomroach

Mark: http://www.twitter.com/markpollard

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