In this episode we meet one of the Date of Birth, Inc. (D.O.B) brands, YEMA, based in Tiburon, California, founded by Yema Khalif and Hawi Awash. They share their personal journeys including how the YEMA brand was born, and how their purpose-driven company gives back to children in their homeland of Africa. D.O.B Founders Noah Treshnell and Wes McCaw join to talk about the partnership they've formed with YEMA, and how the ideas of purpose over profit and cooperative vs. competitive are changing the retail landscape and creating a path to a better future.