In this episode of Content Briefly, we’ve interviewed Eric Doty, Content Lead at Dock, and discussed Dock’s evolution from PLG to sales-led, Eric’s journey as a content marketer, his role in the Superpath community, and more.

This episode is brought to you by our friends at Lettuce.

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Timestamps:

00:00 Intro

02:05 Who is Eric Doty?

02:36 What’s Dock?

03:40 LinkedIn, networking, and moderating Superpath's community.

08:59 Eric’s LinkedIn strategy. 

11:21 Building different ‘muscles’ on side projects.

12:59 Build in public. 

15:04 Overview of Dock’s content initiatives.

17:37 Dock’s podcast and its role in Dock’s content strategy.

21:10 Building a content library. 

24:23 ‘Permissionless Co-Marketing’.

25:29 Automating the podcast production. 

27:11 Is building a podcast worth it? 

29:12 The skillset of content marketers is changing. 

32:50 Content team structure at Dock.

33:47 Synergy between different departments.

37:29 Changes to the content strategy based on working with sales. 

40:45 PLG sales motion at Dock.

42:09 Learn more about Eric and Dock and get in touch.

43:28 Outro

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Useful Links:

Website: https://dock.us/

Eric on LinkedIn: https://www.linkedin.com/in/edoty/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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