In this episode I discuss two examples of LifeModes and actual Psychographic Groups that are on the rise in the U.S.  The idea is to show you what these groups sound like and how they apply to different professions (veterinary and dental).  I am hoping that you can see how this information can make a big impact upon your practice promotion and location.

What is a LifeMode and what does it represent in finding the best patient base out there?

If you want to know where to purchase a practice or to start-up on office, the psychographics are what matters.  It is not a matter of competition ratio (regardless what your accountant or consultant are telling you). The problem is that they may be well-meaning in their recommendations but they don't know enough about the new social-science research to tell you what you need to know.

For this episode, I am ignoring Florida, Georgia, Texas, and the Carolinas in favor of some states that often get ignored by those seeking to figure out where to practice.  These include Arkansas, Kentucky, Tennessee, Mississippi, Alabama, and Louisiana.  And I acknowledge that this may be my least listed to episode.  But I would be wrong if I didn't tell you a little about them.

We look at the six states that make up the Rocky Mountain States.  Is there potential here? Well, yeah!  They are among the fastest growing states and they have the Nation's highest birthrates.  And did I mention that the cost of living has made them a magnet from those states that are suffering from high taxes and stagnant or negative growth.