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Ash is joined by senior producer and YouTube and SEO expert Louie Rider to discuss all things SEO, including what it means and how much it really matters for your content. Louie also reveals the real way to master the algorithm and get your content noticed!

KEY TAKEAWAYS

• SEO is based on when websites wanted to appear high on search results but platforms and the internet have changed completely, everything is more complex with many grey areas.
• There are many different elements you can add when you upload a YouTube video including the title, tags, thumbnail, description and more. All these elements work together to create an SEO ‘bubble’ for your video.
• If you are worrying too much about things like tags then you aren’t looking in the right place or focusing on the right things to improve discoverability.
• Word tags used to be important but YouTube no longer uses them, they are almost irrelevant.
• Don’t just focus on key words but also consider key phrases
• You don’t have to match your thumbnail to your title, this is a myth that has been debunked. Just focus on making your thumbnail as vibrant and eye-catching as possible. You can even use it to have a ‘second’ title.
• Instead of focusing on all the SEO that other people are telling you to do, instead focus and use this energy on your content, editing and making it engaging.

BEST MOMENTS

“SEO stands for search engine optimisation”

“A lot of that stuff is rubbish”

“You need to be focusing on the title, the thumbnail and then the description to some extent”

“They’ve hidden it simply because it’s not that important anymore [tags]”

“The title in my opinion is one of the most important things”

“Do whatever you want just make the thumbnail as vibrant and as catchy as possible”

“Instead of tricking the SEO engine, make something good that will then be shared, engaged with, commented on, liked and then you’ll be at the top, that’s a better way of being at the top”

VALUABLE RESOURCES

Website

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ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

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