What do people in the marketing and media industry enjoy about attending events? What do they dislike about such extravaganzas? And where else do they go to expand their industry knowledge? This second of three Dog ‘n’ Bone specials recorded amid the hustle and bustle at Advertising Week Europe continues the theme of Part 1 by quizzing a host of top movers and shakers, including Sir John Hegarty, co-founder of BBH and Chairman of Whalar, Keith Moor, Chief Marketing Officer at Santander UK and Harsh Kapadia, departing ECD at VMLY&R London who is relocating to the agency’s New York office, among others.

What do people in the marketing and media industry enjoy about attending events? What do they dislike about such extravaganzas? And where else do they go to expand their industry knowledge? This second of three Dog ‘n’ Bone specials recorded amid the hustle and bustle at Advertising Week Europe continues the theme of Part 1 by quizzing a host of top movers and shakers, including Sir John Hegarty, co-founder of BBH and Chairman of Whalar, Keith Moor, Chief Marketing Officer at Santander UK and Harsh Kapadia, departing ECD at VMLY&R London who is relocating to the agency’s New York office, among others.

What do people in the marketing and media industry enjoy about attending events? What do they dislike about such extravaganzas? And where else do they go to expand their industry knowledge? This first of three Dog ‘n’ Bone specials recorded amid the hustle and bustle at Advertising Week Europe investigates these questions by quizzing a host of executives, including Amanda Farmer, Managing Director of VMLY&R and Celine Saturnino, Chief Commercial Officer of Total Media.

What do people in the marketing and media industry enjoy about attending events? What do they dislike about such extravaganzas? And where else do they go to expand their industry knowledge? This first of three Dog ‘n’ Bone specials recorded amid the hustle and bustle at Advertising Week Europe investigates these questions by quizzing a host of executives, including Amanda Farmer, Managing Director of VMLY&R and Celine Saturnino, Chief Commercial Officer of Total Media.

Unilever Chief Marketing & Comms Officer Keith Weed tackles questions from young marketers on the eve of his departure from the multinational. McDonald’s Hannah Pain and Google’s Crystal Eisinger give Keith the third degree on mixing ‘magic and logic’ in marketing, imposter syndrome, advice on working towards being a CMO and more in a session moderated by Robin Wight, President of The Engine Group.

Unilever Chief Marketing & Comms Officer Keith Weed tackles questions from young marketers on the eve of his departure from the multinational. McDonald’s Hannah Pain and Google’s Crystal Eisinger give Keith the third degree on mixing ‘magic and logic’ in marketing, imposter syndrome, advice on working towards being a CMO and more in a session moderated by Robin Wight, President of The Engine Group.

Advertising Week Europe’s Matt Scheckner and Ascential’s Phil Thomas, Chairman of Cannes Lions at Ascential, discuss where they are turning for sponsorship money now agency networks are under pressure, ‘the show must go on’ moments and the guests that have delighted or disappointed them.

Advertising Week Europe’s Matt Scheckner and Ascential’s Phil Thomas, Chairman of Cannes Lions at Ascential, discuss where they are turning for sponsorship money now agency networks are under pressure, ‘the show must go on’ moments and the guests that have delighted or disappointed them.

The Drum’s entrepreneurial Editor-in-Chief Gordon Young is interviewed by Propeller Founder Martin Loat as he discusses how he built the trade media brand into an international business and how the print magazine acts as a springboard for a host of other Drum activity. We also learn how comedian Omid Djalili landed Gordon in trouble with RBS and about his run in with a Scottish High Court judge.

The Drum’s entrepreneurial Editor-in-Chief Gordon Young is interviewed by Propeller Founder Martin Loat as he discusses how he built the trade media brand into an international business and how the print magazine acts as a springboard for a host of other Drum activity. We also learn how comedian Omid Djalili landed Gordon in trouble with RBS and about his run in with a Scottish High Court judge.