Mark Benson, CEO of global creative studio MPC and John Payne, Managing Director of RSA Films, Asia, discuss sources of new directorial talent, the kind of film and video content brands should be thinking about in a multiplatform, multichannel world and the embarrassment of agreeing to dress in bondage gear for a shoot.

Mark Benson, CEO of global creative studio MPC and John Payne, Managing Director of RSA Films, Asia, discuss sources of new directorial talent, the kind of film and video content brands should be thinking about in a multiplatform, multichannel world and the embarrassment of agreeing to dress in bondage gear for a shoot.

Kathryn Jacob, CEO of Pearl & Dean, and Michael Brunt, Publisher of The Economist, talk about the challenges facing traditional media, how cinema and print help drive change in social attitudes and why free insect ice cream makes for a great campaign in this Dog ‘n’ Bone special recorded at Cannes Lions.

Kathryn Jacob, CEO of Pearl & Dean, and Michael Brunt, Publisher of The Economist, talk about the challenges facing traditional media, how cinema and print help drive change in social attitudes and why free insect ice cream makes for a great campaign in this Dog ‘n’ Bone special recorded at Cannes Lions.

Nick Manning, Senior Vice President, London at MediaLink, and Carl Erik Kjærsgaard, Co-Founder and Chief Executive of Blackwood Seven, discuss the challenges facing “Mad Men, Media Men and Maths Men” in a Dog ‘n’ Bone special recorded at Cannes Lions.

Nick Manning, Senior Vice President, London at MediaLink, and Carl Erik Kjærsgaard, Co-Founder and Chief Executive of Blackwood Seven, discuss the challenges facing “Mad Men, Media Men and Maths Men” in a Dog ‘n’ Bone special recorded at Cannes Lions.

In this special episode of the Dog ‘n’ Bone we interview Babs Rangaiah, Executive Partner for Global Marketing at IBM iX, at the Cannes Lions festival. Rangaiah explains IBM iX’s blockchain pilot project for media deals and how it will provide greater supply chain transparency. The project is in partnership with brands including Unilever and Kimberly-Clark and with Mediaocean.

In this special episode of the Dog ‘n’ Bone we interview Babs Rangaiah, Executive Partner for Global Marketing at IBM iX, at the Cannes Lions festival. Rangaiah explains IBM iX’s blockchain pilot project for media deals and how it will provide greater supply chain transparency. The project is in partnership with brands including Unilever and Kimberly-Clark and with Mediaocean.

Darren Childs, CEO of UKTV, and Steve Ackerman, Managing Director of content company Somethin’ Else, talk about how a local tone of voice and creativity can help broadcasters combat global streaming platforms like Netflix and Apple; why brands are failing to fully optimise their involvement in TV show formats and the perils of live broadcasting Led Zeppelin in this Dog ‘n’ Bone special recorded against the backdrop of the bustling Cannes Lions festival.

Darren Childs, CEO of UKTV, and Steve Ackerman, Managing Director of content company Somethin’ Else, talk about how a local tone of voice and creativity can help broadcasters combat global streaming platforms like Netflix and Apple; why brands are failing to fully optimise their involvement in TV show formats and the perils of live broadcasting Led Zeppelin in this Dog ‘n’ Bone special recorded against the backdrop of the bustling Cannes Lions festival.