Dog Woman Alchemy

There's a client somewhere in your history who you still think about. Not because the case was difficult — because something went so right you caught yourself thinking: if every client was like them, I would never want to stop doing this work.

That's your soulmate client. And the chances are - they've already been in your world.

In this episode, we make a distinction that changes everything: the difference between an ideal client avatar and a soulmate client. Then I walk you through a four question exercise that goes through your existing client history and pulls out the pattern - who did the work, who got results that surprised you, who referred people exactly like themselves, who left you feeling more alive not more drained.

By the end you'll know exactly who your soulmate client is - and how to start speaking directly to them in everything you create.

Want to get exclusive content like this? Join The Rebel Dog Biz Club - a free and exclusive email club for women dog pros ready to redesign their dog business - and make it feel so much more financially, emotionally and spiritually nourishing.

Join for free here: https://www.luchiandmuttons.com/rebel-dog-biz-club

Welcome to The Permission Sessions.

A podcast series exclusively for the woman dog pro who is running her dog-centred business - but not quite fully in love with it yet.

You're good at what you do. You've been at this long enough to have proof of that. But somewhere between the work you dreamed of doing and the business you actually built, something got lost. The joy got a little quieter while the exhaustion got a little louder. And the gap between what you earn and what you know you're worth keeps showing up in ways you can't quite ignore anymore.

This series is for that woman.

In The Permission Sessions we explore what it actually takes to build a dog pro business that reflects the full depth of who you are - your expertise, your values, your vision, and yes, your bank account. Not by following someone else's blueprint or by doing more of what's already draining you. But by giving yourself permission - to charge differently, to offer differently, to market differently, to show up in your business as the full, unapologetic, untamed version of yourself that your best clients already know you to be.

No generic business advice. No hustle culture dressed up as strategy. Just honest, specific, inside-out conversations about what it takes to build a business you're actually in love with.

Let's get into it 🍿

The first episode in this series is:

3 Signs Your Business Was Built Around The Industry Mould And Not Around You

If you've been in your dog pro business for a few years and you're still waking up on the first of the month doing mental math - this one's for you. I

n this episode we look at 3 of the most common patterns that keep brilliant, experienced women dog pros stuck, underpaid and exhausted - and why none of them are a reflection of your ability or your commitment to this work.

We also look at what you can start doing differently this week - one small shift at a time.

Show this episode some love by tagging @luchiandmuttons on your IG stories or by sharing it with other incredible women dog pros!

This episode is part of the mini series - Meeting Your Feral Self.

The feral woman has been misrepresented.

In wellness spaces, in reclaim-your-wildness content, in the corners of the internet that celebrate feminine rage and burning it all down — the feral woman has become an aesthetic. A brand. A performance of liberation that looks nothing like what going feral actually feels like from the inside.

In this episode I'm going back to the source — to Clarissa Pinkola Estés and the Wild Woman archetype she named in Women Who Run With Wolves — and using it to show you who the feral woman actually is.

Not the woman who burned everything down.

Not the woman who stopped caring.

Not the woman who is performing wildness for an audience.

The woman who stopped pretending she didn't care. Who stopped disappearing inside the things she was trying to protect. Who started performing for no one — including herself.

And who you've already been — in at least one relationship — for longer than you know.

In this episode:

• Why the popular version of the feral woman is doing more harm than good — and who it's leaving behind
• What Clarissa Pinkola Estés actually meant by the Wild Woman archetype — and why it's nothing like the aesthetic
• The woman gone pale — Estés's description of what happens to a woman who has been separated from her instinctual nature for too long
• Why the feral woman is not the woman who stopped caring — but the woman who stopped pretending she didn't
• Why going feral is not destruction — it's the relational art of being fully present in your closest relationships without disappearing inside them
• The dog as the daily, living expression of the Wild Woman archetype — and why most women have been in relationship with her every single day without knowing it
• The Mirror Principle™ as the Wild Woman archetype in action
• What the identity shift from situational to structural ferality actually feels like — and why it shows up not in grand gestures but in the specific texture of a Tuesday

If this episode landed for you:

The Wild Room is my free private Telegram community for women who are done being the most attuned person in every room and the least attuned to themselves. Inside you'll find audio transmissions, the replay of the Not A Fucking Good Girl Anymore immersion and first access to everything about FERAL.

Join The Wild Room: https://t.me/+bnXMSaPs-ocxNGFl

If you're ready to go further:

The Relational Baseline is a live 2 hour coaching workshop on 24th June — for women who are ready to raise the standard of how they're met in the relationships that matter most.

Wild Room members attend free. For new women: USD $11

Sign up for The Relational Baseline: https://www.luchiandmuttons.com/the-relational-baseline

FERAL — the 9-month container:

Where the Wild Woman stops being who you are with your dog — and starts being who you are everywhere.

Opening ceremony 11th July 2026.

Program Details: https://www.luchiandmuttons.com/feral

This episode is part of my mini podcast series called Meeting Your Feral Self 🐺 🔥

Most women have experienced ferality.

The moment she said the thing. Held the limit. Stayed in her truth when everything in her wanted to fold.

And then - gradually, almost without noticing - she went back to old patterns and responses.

In this episode I'm naming one of the most important distinctions in this entire body of work: the difference between situational ferality and structural ferality. And why one gives you really good moments - and the other changes who you are.

I'm talking about what it actually takes for the nervous system to reorganise - not just understand the pattern, but change it at the level where it actually lives. I'm going into the cultural and generational weight of what she's carrying - and why she is often fighting patterns that predate her own experience entirely. And I'm naming what the system — patriarchy, toxic capitalism — has at stake in keeping women situationally feral rather than structurally feral.

And as always, I'm turning to dogs to show you what structural ferality actually looks like when it's real.

In this episode:

• What situational ferality is — and why it's not enough
• Why the dog who has good days and hard days is showing you exactly where you are in this work
• The nervous system science behind why insight alone never changes the pattern
• Why the woman doing this work is fighting the conditioning of every woman who came before her — not just her own
• What epigenetic transmission means for the women doing this work
• How patriarchy and toxic capitalism depend on women staying situationally feral — and why structural ferality is the system's worst nightmare
• What the shift from situational to structural ferality does to a woman's sense of identity
• Why you cannot build structural ferality alone — and what you actually need

If this episode landed for you:

The Wild Room is my free private Telegram community for women who are done being the most attuned person in every room and the least attuned to themselves. Inside you'll find audio transmissions, the replay of the Not A Fucking Good Girl Anymore immersion and first access to everything about FERAL (including a new workshop on 24 June 2026)

Join me inside The Wild Room: https://t.me/+bnXMSaPs-ocxNGFl

If you're ready to go further:

FERAL is the 9-month container where this work goes all the way. Not more insight. Enough repetitions in real conditions — with real witnesses, in real relationships — that the nervous system finally updates its prediction.

Opening ceremony 11th July 2026.

https://www.luchiandmuttons.com/feral

This epsiode kicks of my podcast's rebranding and a mini series called Meeting Your Feral Self. This is perfect for dog moms who have spent so much time advocating and attuning for everyone else but themselves.

Over the next 4-6 weeks, I'm going to be dropping weekly episodes that will feel like an initiation into becoming so frickin' feral in your relationships.

For years, I’ve sat with women and their dogs in deeply intimate work - the kind where it’s never really just about the dog. I’ve watched women learn to honour their dog’s boundaries, then go home and abandon their own. Watched them advocate for their dog’s safety and consent, while saying yes to things that feel like neither. Watched them develop extraordinary attunement - and offer none of it inward.

I know that split. Being feral in one relationship, and carefully contained in the rest. And it comes with such a high cost that so many women have just normalised paying for. But what if you don't need to pay that cost anymore? What if your relationships could look different? What if you could be less of a good girl and more intentionally feral?

By the end of this series, you won't just understand what ferality is - you'll have a deep inside-out sense of what's needed for you to become feral as a woman who no longer chooses to be palatable or the most understanding person in the room.

ps I 've opened doors to my new 9-months container for dog women, FERAL - an inner circle of women who are finally ready to  advocate as fiercely for themselves as they do for their dogs. Who are done with the automatic yes, with the paragraph after the no and with showing up in their relationships and business from the fear of asking too much.

For $2250 or 12 monthly payments of $188, you get access to:

- Fortnightly group coaching

- Monthly hot seat coaching

- Private Telegram community for support

- Potent + rich library of private audio transmissions

- Personalised onboarding so that you know exactly where to start

Sign up before 20 June and get a BONUS 1:1 coaching call with me before the program officially begins on 11 July.

Find all the details here: https://www.luchiandmuttons.com/feral

We talk a lot about training, behavior, and “doing it right” with our dogs - but almost never about what happens after things go wrong.

In this episode, we explore relational repair: what it is, why it matters, and how it builds deep emotional safety between dog moms and their dogs. This conversation gently disrupts perfection-based dog culture and offers a more humane, nervous-system-aware approach to connection.

If you’ve ever felt guilt, frustration, or shame after a hard moment with your dog - this episode is for you.

In this episode, we cover:

- what relational repair actually means in dog-human relationships

- why repair matters more than getting it "right" all the time

- every day examples of repair + non-examples

- why repair can feel inaccessible

- how dogs experience rupture, safety and reconnection

- the link between repair, trust & emotional resilience in dogs

Who this episode is for:

- dog moms who feel pressure to "get it right" all the time

- dog moms of sensitive, reactive or complex dogs

- anyone curious about nervous system aware dog parenting

- humans learning to unlearn control based relationship models

Gentle Reminder:

If repair feels hard or unfamiliar, you’re not broken. Many of us were never taught how repair works - this episode is an invitation to learn together, with compassion.

Why Dog Moms “Hop On, Hop Off” Training Approaches

Many dog moms - especially those living with complex, sensitive, or reactive dogs - find themselves cycling through training approaches. One method gives hope, another promises clarity, and another claims to be the answer. When none of them quite land, it’s easy to assume something is wrong.

But what if that pattern isn’t failure?

In this episode, we explore the unspoken truth behind why dog moms “hop on” and “hop off” training methods - and what it actually reveals about intuition, nervous systems, and the relational field between dog and human.

We talk about:

• Why complex dogs don’t respond well to surface-level or behaviour-only solutions
• How dogs read nervous system states, not just cues or techniques
• The hidden cost of relying solely on external authority while ignoring instinct
• What the “relational field” is and why it matters more than any single method
• How intuition is embodied data—not guessing or emotion
• The shift from fixing behaviour to co-regulating safety

This conversation is for dog moms who feel deeply, notice everything, and sense there’s more happening beneath the behaviour - yet haven’t always trusted that knowing.

If you’ve ever thought, “Why does nothing seem to fully work for my dog?”

This episode offers a different lens - and permission to stop searching for the perfect method and start listening to the relationship itself.

And if you are ready to make that shift, I welcome you inside my new 6-week group container, RESONANCE ✨ 

Resonance is a 6-week guided container with weekly audio teachings, weekly micro-practices, and live relational support - designed to help your nervous system shift out of vigilance and into felt safety so that you can: 

𓂀 Pause before stepping in when your dog hesitates, pulls back, or ignores you, instead of immediately redirecting or distracting

𓂀 Stop constantly scanning for triggers - other dogs, sudden sounds, dropped food, visitors arriving - and trust how your dog will respond

𓂀  Create space for your dog to sniff the floor when guests come in, hesitate before greeting someone, or take their time approaching something unfamiliar, without being rushed

𓂀 Stop bracing for the next issue, and caring for your dog feels lighter, calmer, and more connected

Step inside at an early bird pricing that gives you immediate access to the container + 1 BONUS Audio Teaching to get started on your journey: https://www.luchiandmuttons.com/resonance 

Do you ever feel like your empathy is costing you your energy in marriage?

In this episode, we explore why women who’ve done the work- emotionally, relationally, and socially—- often slip into overgiving when they feel bad for their partners. We unpack how empathy can quietly turn into self-erasure, why this pattern is so common, and how it leads to resentment and disconnection.

You’ll hear relatable marriage scenarios, a powerful reframe on emotional labour, and an unexpected lesson from dogs on how to stay present without abandoning yourself.

If you’re a married dog mom longing for more aliveness, clarity, and empowerment in your relationship, this episode will speak to you.

Plus, learn about Untamed, my group coaching container for dog moms ready to reclaim their voice and energy - guided by their dogs.

Know more about Untamed here

Meeting new dogs doesn’t have to mean pushing past discomfort, rushing greetings, or aiming for “good behavior.” When we center nervous system safety, dog introductions can become calmer, clearer, and more respectful - for everyone involved.

In this episode, I share 5 nervous system truths that support safer dog-to-dog interactions, including:

• Recognising calming signals
• Checking in with your own nervous system
• Understanding how your dog typically interacts
• Choosing environments that support regulation
• Reframing “good” interactions into safe ones

This episode is for dog moms who want to move away from social pressure of "getting it right" and toward regulation, consent, and connection.

Link to the FREE Canine Communication course: Check it out here

Want deeper support?

Attune is my 1:1 relational and somatic coaching program for dog moms who want to feel regulated, confident, and deeply attuned—with their dogs and themselves.
Only 3 spots available through January 2026.

You can understand co-regulation. You can follow all the right accounts. You can know exactly what’s happening in your dog’s nervous system.

And still feel stuck.

In this episode, we explore why co-regulation can’t be learned through scrolling - and why so many thoughtful, deeply caring dog moms find themselves trying harder without feeling any real shift in their relationship with their dog.

This conversation is for you if you:

• understand co-regulation intellectually but struggle to embody it

• feel pressure to “be regulated” for your dog

• notice yourself monitoring, managing, or bracing in hard moments

• want a more grounded, attuned relationship — without self-abandonment

This isn’t an episode about doing co-regulation right - it’s an invitation to stop performing safety and start inhabiting it.

Work With Me Inside Attune

Attune is my 1:1 relational and somatic coaching program for dog moms who want to move out of theory and into lived, embodied co-regulation.

This work is:

• relational, not prescriptive

• somatic, not performative

• slow, practical, and deeply attuned

Inside Attune, we build the capacity to stay embodied, responsive, and connected with your dog, especially in the moments that feel hardest.

If this episode resonated in your body, you can apply for Attune via the link below.

Apply for Attune: https://www.luchiandmuttons.com/attune-coaching