Doing Business Gently - Online Business, Work From Rest, Midlife Christian Women, Aligned Business

Doing Business Gently - Online Business, Work From Rest, Midlife Christian Women, Aligned Business

By Marta Goertzen - Gentle Business Coach for Women Over 50BusinessEntrepreneurshipReligion & SpiritualityChristianityMarketing
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Doing Business Gently - Online Business, Work From Rest, Midlife Christian Women, Aligned Business episodes

  • 106 | What a Gentle Business Actually Looks Like (feat. Kim Steadman & Shelby DellaRosa)

    In this special conversation, I’m sitting down with two members of the Gentle Business Mastermind, Shelby DellaRosa and Kim Steadman, to talk honestly about what building a gentle business actually looks and feels like from the inside.

    Shelby is a coach and mentor for women who have walked through caregiving and loss and are figuring out what comes next. Kim is an inspirational author and writer coach who helps other authors get true to their why. Together, they bring candor, humor, and hard-won wisdom to a conversation about voice, boundaries, focus, and the freedom that comes when you stop trying to be everything to everyone.

    What You'll Learn in This Episode

    • What "a gentle business" means to each of them, and why that definition matters more than any strategy
    • How setting boundaries around who you market to, where you show up, and whose voices you let in has changed their businesses
    • Why narrowing your focus is a mental health decision as much as a business one
    • How caregiving seasons, health challenges, and major life transitions shaped the businesses they're building today
    • The role of community in keeping you on track, off the comparison treadmill, and connected to your own voice
    • Why rest is not the opposite of growth... it's what makes growth sustainable
    • Learn More About the Gentle Business Mastermind at https://GentleBusinessMastermind.com

      Let's connect: 

      Website: https://SelahStudios.co

      Business Alignment Audit: 

      https://selahstudios.co/alignmentaudit

      41 min
    • 105 | Disconnected from Your Business? You're Not Alone. Here's the Data

      Something feels off, and it's not your strategy. In this episode, Marta shares early results from a listener survey that stopped her in her tracks: over 80% of respondents said they feel disconnected from their business, even while rating their satisfaction a six or higher. The data confirmed what she's been hearing in conversations and experiencing herself: for a lot of women entrepreneurs, the voice isn't gone... it's buried under noise, AI tools, marketplace confusion, and years of trying everything.

      Marta shares what the survey revealed, why she pivoted this miniseries based on those results, and why finding your voice and reconnecting with your business is the foundation every strategy has to be built on.

      What You'll Learn in This Episode:

      • Why over 80% of women entrepreneurs feel disconnected from their business, even when they're somewhat satisfied with it
      • The three areas where disconnection shows up most: sales and revenue, health and energy, and a website that no longer reflects who you are
      • Why a buried voice and business disconnection are the same problem showing up in different places
      • How women are actually processing and working through these questions, and what's helping
      • Why feeling disconnected is a starting point, not a dead end, and what to do next
      • Links & Resources:


        → The Business Alignment and Connectedness Survey: https://forms.gle/RdU8DB7Hkv7jGH5V6

        → The Business Alignment Assessment: https://selahstudios.co/audit-optin.html

        15 min
      • 104 | The Reasons You Feel Disconnected From Your Business Voice

        Have you ever sat down to write an email or record a podcast and had absolutely nothing to say? You've done the work, you've shown up, and yet something feels completely off. In this episode, I'm kicking off a new short series exploring why women lose connection with their voice and business, and what that disconnection is actually trying to tell you.

        I'm sharing a few personal stories from my own entrepreneurial journey, including how a season of family caregiving left her unsure of what to say or how to show up, and how working with a branding coach helped her rebuild from the inside out. 

        In this episode I'm also walking through the key reasons we lose our voice, the signs to watch for, and why what feels like burnout might actually be misalignment.

        In this episode, you'll learn:

        ** The most common reasons entrepreneurs lose connection with their voice (busyness, AI overuse, information overload, fear, and hard personal seasons)

        ** How to tell the difference between burnout and misalignment
        ** Why losing your voice is actually a sign of growth, not failure
        ** How reconnecting with your voice leads to clarity, confidence, and action
        ** What Marta's personal rebrands taught her about showing up authentically

         

        Connect with Marta: 

        ** Gentle Business Mastermind: https://GentleBusinessMastermind.com

        ** Website: https://SelahStudios.co

        18 min
      • 103 | 4 Simple Ideas to Keep Your Business Pivot from Losing Momentum

        You made the decision to pivot. You have a plan. Now how do you actually follow through without losing momentum, getting distracted by the next shiny object, or letting the plan quietly collect dust?

        In this episode, I'm wrapping up the Gentle Business Pivot series by walking you through the practical side of staying on track after the pivot plan is in place. I'm sharing the tools I use myself and with my mastermind members to keep goals front and center, check in consistently, and course-correct before getting too far off track.


        In this episode you will hear:

        • What the Business Clarity Compass is and why it works as your anchor point in a pivot
        • Why tracking your goals is the missing piece most entrepreneurs skip
        • The weekly business reset: what it includes and why skipping it changes everything
        • How a weekly business meeting with God helps you go deeper than a task list
        • Monthly and quarterly business reviews: what data to look at and why trends matter
        • How the right community provides the gentle accountability that keeps you moving
        • Links Mentioned:

          ** Weekly Business Reset: https://SelahStudios.co/weeklyreset


          ** Quarterly Business Review: https://SelahStudios.co/ep-18-achieve-business-clarity-growth-with-quarterly-business-reviews/

          ** Business Meeting with God: https://SelahStudios.co/businessmeeting/

          ** Gentle Business Mastermind: https://GentleBusinessMastermind.com

          17 min
        • 102 | You're Not Lost. You've Outgrown Your Business (Here's What to Do Next)

          Have you ever felt like you've tried everything, new strategies, new courses, new tactics,  and still something feels off in your business? The problem isn't you. You've grown. And it's time your business caught up.

          In this episode, we’re continuing the Gentle Business Pivot series by walking you through the Gentle Pivot Framework. A four-step process designed to help established women entrepreneurs stop spinning, reconnect with their voice, and build a business that actually fits who they are today.

          You'll learn what it really means to pause (hint: it's more strategic than it sounds), how to investigate where your business has drifted out of alignment, and how to make intentional, confident changes, without blowing everything up. 

          If you're tired of second-guessing yourself and ready to build on a solid foundation again, this episode is for you.

          Take the Business Alignment Audit: https://selahstudios.co/audit-optin.html


          LINKS & RESOURCES: 

          Business Alignment Audit: Take the 16-question quiz and get a personalized report: https://selahstudios.co/audit-optin.html

          Previous episode: "What Is a Gentle Business Pivot + 4 Signs You're Ready for One" Click Here to Listen

          Previous episode: "How to Find Your Voice Again" Click here to listen

          Connect with Marta:

          Website: https://SelahStudios.co
          Gentle Business Mastermind: https://SelahStudios.co/mastermind 

           

          TIMESTAMPS:


          00:00 — Invitation to take the Business Alignment Audit

          01:00 — Welcome & series recap: what is a gentle business pivot?

          02:00 — Why jumping to new strategies doesn't work (the fractured foundation problem)

          03:00 — Introducing the Gentle Pivot Framework: Pause, Align, Pivot, Grow

          04:00 — Step 1: Pause — reducing noise and recovering your voice

          06:30 — Step 2: Align — investigating your growth and uncovering natural strengths

          08:00 — Step 3: Pivot — making thoughtful changes and the Clarity Cycle

          10:30 — Step 4: Grow — growing with purpose and avoiding toxic hustle

          12:00 — Real-life examples: Marta's story + three mastermind member pivots

          20:30 — What's coming next: tracking your growth and staying confident

           

          22 min
        • 101 | 4 Signs You're Ready for a Business Pivot (even if it doesn't feel that way yet)

          Are you feeling restless in your business but can't quite put your finger on why? In this kickoff episode of our gentle business pivot series, Marta breaks down what a pivot actually means (hint: it's probably not as big or scary as you think) and shares the four (actually 5 a bonus at the end!) key signs that it might be time to make a change.

          In this episode, you'll learn:

          1) What a "gentle business pivot" really means, and why it's rarely the dramatic 180-degree overhaul most people fear

          2) The 4 signs that you're ready for a pivot, starting with a deep inner restlessness that signals growth, not failure
          3) Why giving away your expertise for free (or undercharging for it) is one of the clearest indicators that you've outgrown your current business model
          4) How personal life changes, health challenges, caregiving, big life events, act as catalysts for business growth and the need to pivot
          5) What to do (and what not to do) when you hit your "line in the sand" moment

          Links mentioned in this episode:

          --> Free Business Alignment Audit: 

          https:// SelahStudios.co/alignmentaudit
          --> Gentle Business Mastermind: https://SelahStudios.co/mastermind

          Connect with Marta: 

          https://SelahStudios.co

          17 min
        • 100 | 100 Episodes In: The Business Lessons I Wish I'd Known Sooner

          This is episode 100 of the Gentle Business Rebellion Podcast, and it's been quite a journey to get here.

          Three podcast names. Two long breaks. One profound loss. And a whole lot of growth.

          In this milestone episode, Marta gets real about what it actually takes to find your voice as an entrepreneur, especially when life has changed you so deeply that the voice you built your business on no longer feels like yours.

          Whether you're returning from a caregiving season, processing grief, or simply feeling like you've outgrown who you used to be in your business, this episode is for you.

          Marta shares four hard-won lessons from 100 episodes of podcasting:

          • Why it's okay to change your mind (and even your podcast name)
          • How going gently isn't the same as going slowly
          • Why being a beginner again is something to embrace, not fear
          • How to find the outlet that helps you rediscover what you truly think and believe
          • If you've been wondering who am I now, and what does my business need to look like? This episode is your invitation to stop waiting and start finding your voice again.


            Connect: https://SelahStudios.co
            Gentle Business Mastermind: https://GentleBusinessMastermind.com
            Business Alignment Audit: https://SelahStudios.co/audit

            24 min
          • 99 | Why Rest, Not Strategy, Is the Right First Step in a Business Pivot

            If you’re feeling stuck, overwhelmed, or unsure what your next step in business should be, the answer might not be another strategy… it might be that you need to start with rest.

            In this episode, we explore why rest is not a reward after the work is done, but the starting point for any meaningful, sustainable business pivot. Especially in seasons of transition, caregiving, or feelings of burnout, rest becomes the foundation for clarity, direction, and alignment.

            Instead of adding more noise, more ideas, or more pressure, I’m inviting you to slow down, create space, and reconnect with your own voice so you can move forward in a way that actually fits your life.

            In this episode, you’ll learn:

            • Why rest is essential before making any business decisions
            • How constant noise and information overload keep you stuck
            • Simple ways to create mental, emotional, and spiritual space
            • What “toxic hustle” looks like and how to recognize it
            • How finding your own pace leads to clarity and sustainable growth
            • EPISODE RESOURCES: 

              Mini Retreat Guides: https://selahpress.com/miniretreats/

              Gentle Business Mastermind: https://gentlebusinessmastermind.com

              Contact Marta: https://selahstudios.co

               

              18 min
            • 98 | Why Your Business Feels Like It No Longer Fits (and what that's really telling you)

              Welcome to the relaunch of The Gentle Business Rebellion.

              In this episode, I share the very personal journey behind the pause, the loss, and the season that changed everything. After stepping back from the podcast to walk through caregiving, grief, and life transition, I found myself in the same question many women over 50 are asking right now: what do you do when your business no longer fits who you are?

              If you have been feeling disconnected from the business you built, unsure of what comes next, or quietly aware that something needs to shift but you cannot quite name it, you are not alone. This episode introduces the idea of a gentle pivot, a way to step back, listen again, and realign your business without burning everything down or starting over from scratch.

              We will talk about why rest is not a pause from progress but the foundation for clarity, why change is often a sign of growth, and how to begin discerning what your next version of business might look like when life has already reshaped you.


              Website: https://SelahStudios.co

              Podcast: https://SelahStudios.co/podcast 

              Gentle Business Mastermind: https://SelahStudios.co/mastermind

               

              13 min
            • Welcome to The Gentle Business Rebellion Podcast

              The Gentle Business Rebellion is a podcast for women over 50 who have outgrown the business they’ve built and are ready to discern what’s next.

              At this stage of life and business, things change. The work that once fit no longer does. The pace, the pressure, the expectations… they start to feel misaligned with who you are now. And the usual advice to push harder or start over completely doesn’t take into account the depth of experience, responsibility, and perspective you carry.

              This podcast explores a different way forward. Through conversations on rest, gentle pivots, and realignment, you’ll rediscover who you are in this season, redefine what your business needs to look like now, and rebuild your work in a way that honors your life, your energy, and the impact you’re still here to make.


              Website: https://SelahStudios.co

              3 min

            About Doing Business Gently - Online Business, Work From Rest, Midlife Christian Women, Aligned Business

            From the publisher's feed

            Welcome to Doing Business Gently, a podcast for women over 50 who are building a business alongside the real demands of midlife: caregiving seasons, health challenges, big life transitions, and the ever-changing world of entrepreneurship.