Doing Business Gently - Online Business, Work From Rest, Midlife Christian Women, Aligned Business

Doing Business Gently - Online Business, Work From Rest, Midlife Christian Women, Aligned Business

By Marta Goertzen - Gentle Business Coach for Women Over 50BusinessEntrepreneurshipReligion & SpiritualityChristianityMarketing
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Doing Business Gently - Online Business, Work From Rest, Midlife Christian Women, Aligned Business episodes

  • 87 || 4 Myths About Designing a Gentle Business

    When you hear the words “gentle business” what immediately comes to mind?


    Let's bust some common myths about what it really means to do business gently.

    In this episode, we tackle four common misconceptions about gentle business. I share why being gentle doesn't mean being weak, and how you can build a strong, successful business while staying true to your values. Whether you're just starting out or looking to reshape your existing business, you'll learn how to embrace growth without burning out.

    In this episode, you'll learn:

    • Why gentle doesn't mean weak or boring
    • When hustle can actually fit into a gentle business model
    • How to grow your business while staying aligned with your values
    • Ways to recognize if your business needs more gentleness
    • Key Timestamps:

      00:00:00 Introduction to gentle business myths

      00:03:02 True definition of gentleness in business

      00:04:53 Myth #1: Gentle means weak

      00:06:26 Myth #2: Gentle means no growth

      00:07:48 Myth #3: The truth about hustle

      00:09:45 Myth #4: Gentle means boring

      00:11:20 What to do when feeling overwhelmed

       

      Resources Mentioned:

      • Weekly Reset Routine Mini Workshop: https://SelahStudios.co/weeklyreset
      • Psychology Today article by Ryan Niemiec: https://www.psychologytoday.com/us/blog/what-matters-most/202005/gentleness-is-a-strength-go-softly-slowly-and-sweetly
      • Connect with me: https://SelahStudios.Co
      • Follow on Instagram: https://Instagram.com/martagoertzen
      • 14 min
      • 86 || A Gentle Business is Built on Healthy Habits and Routines

        A Gentle Business Is Built on Healthy Habits & Routines

        Is your business running you, or are you running your business? Your daily habits shape your business success more than you might think.

        In this episode, we dive into how the small things we do every day can make or break our business success. I share my personal wake-up call about social media habits and how changing them transformed me and my business. You'll learn practical ways to build better business habits that won't burn you out.

         

        In this episode, you'll learn:

        • Why tracking your time for just one week can transform your business
        • How to create a 15-minute weekly reset routine that reduces stress
        • Simple ways to build rest into your business schedule
        • How to spot and change unhealthy business habits
        • Key Timestamps:

          [00:00:00] Word association game: How do you think about your business?

          [00:02:46] Why your business is a habit 

          [00:04:28] My Instagram wake-up call story 

          [00:07:45] The power of tracking your time

          [00:09:31] Essential healthy business habits to consider

          [00:13:22] Making rest a non-negotiable part of your schedule

          Resources Mentioned:

          • Weekly Reset Routine Mini Workshop: https://SelahStudios.co/weeklyreset
          • Blog Post & Transcript: https://SelahStudios.co/86
          • Let’s Connect: 

            • Website: https://SelahStudios.co 
            • Instagram: https://Instagram.com/martagoertzen
            • 17 min
            • 85 || A Gentle Business Has Clear Values and Priorities

              The Power of Clear Values & Priorities in Your Gentle Business

              Ready to stop second-guessing your business decisions? Let's explore how understanding your core values and current priorities can transform your business into a more aligned and gentle operation.

              In this episode, you'll learn:

              • What core values and priorities really mean in business
              • How to identify and apply your values
              • Why boundaries are essential for a gentle business
              • How to align your calendar with your stated priorities
              • Key Timestamps:

                [00:01:17] Life-business integration explanation

                [00:02:24] Core pillars of a gentle business

                [00:04:03] Definition of core values

                [00:04:47] How values affect business decisions

                [00:13:12] Setting realistic priorities

                 

                Resources Mentioned:

                • Gentle Business Life Mini Mind (launching February 2025): https://SelahStudios.co/minimind
                • Book: "Essentialism" by Greg McKeown: https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137404/
                • Blog Post & Transcript: https://SelahStudios.co/85
                •  

                  Let’s Connect:

                  • Website: https://SelahStudios.co
                  • * Instagram: https://Instagram.com/martagoertzen
                    16 min
                  • 84 || A Gentle Business Has a Strong Identity and Personal Brand

                    Is your business personality buried under everyone else's advice? It's time to uncover your true entrepreneurial identity.

                    In this episode, we dive into why knowing your business personality is crucial for creating a gentle, aligned business. Many entrepreneurs struggle because they're trying to follow conflicting advice instead of embracing their authentic business identity.

                    What you'll learn:

                    • Why understanding your current entrepreneurial identity is different from who you were when you started
                    • How to build a personal brand that truly reflects who you are
                    • The connection between identity, clarity, and doing business gently
                    • Why taking time to plan ("planuary") is better than rushing into the new year
                    • Key Timestamps:


                      [00:00:00] - What is your business personality?

                      [00:02:00] - The three core components of gentle business

                      [00:04:00] - My journey from VA to coach

                      [00:09:35] - Taking time to plan ("planuary")

                      [00:10:28] - Real personal branding explained

                       

                      Resources Mentioned:

                      • Business Personality Quiz: https://SelahStudios.co/quiz 
                      • Episode #82-What Does it Mean to Do Business Gently? https://SelahStudios.co/82 
                      • Episode #83-How to Build a Gentle Business https://SelahStudios.co/83 
                      • Blog Post & Transcript: https://SelahStudios.co/84
                      • Let’s Connect:

                        • Website: https://SelahStudios.co

                        * Instagram: https://Instagram.com/martagoertzen

                        18 min
                      • 83 || How Do You Build A Gentle Business?

                        Building Your Dream Business: A Journey to Gentle Success

                        Today we're exploring how to build a business that fits you perfectly - just like choosing the right vehicle for a journey. I share my framework for creating a gently business simply and sustainably that doesn't burn you out.

                         

                        What you'll learn:

                        • How to identify what type of business journey you're on
                        • The three key components of a gentle business: clarity, alignment, and rest
                        • How to match your business style to your personality
                        • Ways to build sustainable habits that keep your business running smoothly
                        •  

                          Key Timestamps:

                          [00:00:32] Welcome and episode introduction

                          [00:01:07] Gentle Business Life Mini Mind announcement

                          [00:02:27] Understanding the business clarity journey

                          [00:03:03] Three types of business journeys explained

                          [00:06:16] The three components of a gentle business

                          [00:09:21] Business identity and choosing your "vehicle"

                          [00:11:33] Building healthy habits and routines

                           

                          Resources Mentioned:

                          • Gentle Business Life Mini Mind Program
                          • Launch Date: First week of February 2025
                          • Early bird pricing available through January 30th, 2025
                          •  Website: https://SelahStudios.co/minimind 
                          • Blog Post & Transcript: https://SelahStudios.co/83
                          •  Previous Episode: "What Does It Mean to Do Business Gently?"

                            •   Episode 82 in the series: https://SelahStudios.co/82
                            • Let's Connect:

                              • Website: https://SelahStudios.co
                              • Instagram: https://Instagram.com/martagoertzen
                              • Join the February 2025 Mini Mind cohort for group coaching and community support: https://SelahStudios.co/minimind
                              • 16 min
                              • 82 || What Does Doing Business Gently Mean?

                                What if your business could feel gentler and less stressful?

                                In this episode of Doing Business Gently, we dive into what it truly means to run a business in a way that works with your life, not against it. I share my perspective on building a sustainable business that honors your energy, values, and current season of life.

                                What you'll learn:

                                • The difference between healthy hustle and toxic hustle
                                • How to build a flexible business that adapts to your life's changes
                                • Why personal branding matters for sustainable business growth
                                • Ways to design your business around your natural strengths

                                • 00:00 Welcome to Doing Business Gently

                                  01:02 Introducing Gentle Business Life MiniMind

                                  04:08 Exploring the Concept of Gentle Business

                                  06:14 Understanding Entrepreneurial Identity

                                  09:10 Building a Strong Personal Brand

                                  11:30 Avoiding Toxic Hustle

                                  13:03 Characteristics of a Gentle Business

                                  14:44 Conclusion and Call to Action


                                  **** LINKS & RESOURCES ****

                                  • Gentle Business{Life} MiniMind: https://SelahStudios.co/minimind
                                  • Blog Post & Transcript: https://SelahStudios.co/82
                                  •  

                                    **** LET'S CONNECT ****

                                    Website: https://SelahStudios.co/

                                    Instagram: https://Instagram.com/martagoertzen

                                    16 min
                                  • Introducing the Doing Business Gently podcast

                                    Do you ever wonder if there is a different way to do business? 

                                    Have you ever felt like something was wrong with you because your business feels so hard?

                                    Or have you ever asked yourself, shouldn't I know what I want to be when I grow up by now?

                                    Maybe you're a massive introvert, shy, or considered an HSP, a highly sensitive person, or maybe you feel like you've never really fit into  what and who the standard online business coaching says you need to be in your business.

                                    Does any of this sound familiar?


                                    I'm raising my hand as a founding member of that club. Welcome fellow misfit.

                                    Hey there. I'm Marta Goertzen, host of the Doing Business Gently podcast. If your business feels hard and nowhere near gentle, I'm glad you are here.

                                    This is a safe place where we will be talking about:

                                    • Life business integration, and we approach that idea of integration through creating an aligned business that fits you, your values and priorities, your personality, and the current season of life you are currently in.
                                    • We also do that by talking about finding business clarity so that you're not constantly second guessing every decision that you make in your business.
                                    • And maybe even more importantly, we are going to talk about working from a habit and a place of rest.
                                    • From time to time, we're also going to ask the question, where does our faith fit into our entrepreneurial journey as we are creating a gentle business?
                                    • If you are ready for tips, ideas, resources, and engaging conversations on developing healthy business habits and routines to help you uncover, or maybe remember your entrepreneurial identity,  build a strong personal brand that grows with you and how to build a business based on your values and priorities, you are in the right place. 

                                      The goal of this podcast is to help women just like you develop online businesses that honors your need for rest, create a flexible and agile business that fits the current season of life you are in and the space to figure it all out.


                                      Welcome to doing business gently. 

                                      Let's Connect!
                                      Website: https://SelahStudios.co/podcast or https://DoinBusinessGently.com
                                      IG: https://Instagram.com/martagoertzen
                                      Pinterest: https://Pinterest.com/selahstudiosco

                                      3 min
                                    • 81 || Transform Your Business Through Your Word of the Year

                                      Transform Your Business Through Your Word of the Year

                                      Join me as I share how my unexpected word for 2025 - "gentle" - is already inspiring meaningful changes in my business and life. We'll explore why wrestling with your chosen word can lead to powerful insights, and how embracing an unexpected theme can transform your business approach in surprising ways.

                                      In this episode you'll learn:

                                      * How to recognize and embrace the deeper meaning behind your word of the year

                                      * Ways your chosen word can guide major business decisions and transitions

                                      * The importance of aligning your business practices with life circumstances

                                      * Why resistance to your word might signal its significance

                                      * How to use your word as a filter for business decisions and growth

                                      I'm sharing my personal journey with the word "gentle," including how it's prompting a podcast rebrand and influencing my approach to business coaching. Whether you're considering a word of the year or wondering how to make your current word more meaningful, this episode will help you understand the transformative power of letting your word guide your business decisions.


                                      NOTE: This episode marks an exciting transition as we say goodbye to The Selah Entrepreneur podcast and prepare to return in January as "Doing Business Gently." I'll share how this change aligns with my word of the year and is the catalyst for new changes in my business for the coming year.

                                      *******

                                      Resources Mentioned:

                                      Blog post & Transcript: https://SelahStudios.co/81

                                      Episode: Word of the Year or New Year's Resolutions? Which One Do You Need? -- https://SelahStudios.co/31

                                      Episode: I've Picked My Word of the Year... Now What? -- https://SelahStudios.co/32

                                      15-Minute Word of the Year Clarity Guide: Need help picking your Word of the Year? This quick guide will help you pick a great word for you to use in the coming year. You can find it at -- https://SelahStudios.co/wordoftheyear

                                      *******

                                      Let’s Connect:

                                      Instagram: https://Instagram.com/martagoertzen

                                      Facebook: https://Facebook.com/selahstudiosco

                                      *******

                                      Are you ready to start your own business clarity journey? I’d be honored to help:



                                      *** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again.  -- https://SelahStudios.co/business-clarity-coaching

                                      *** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind

                                       

                                      17 min
                                    • 80 || It's Okay To Make New Year's Business Plans At Your Own Pace

                                      Ready To Do Business Differently In The New Year? 

                                      Join me as we explore why January 1st doesn't have to be your deadline and how embracing "Planuary" can transform your approach to business planning. 

                                      We'll discuss why rushing through December isn't serving you, how to give yourself permission to plan at your own pace, and why choosing a strategic planning timeline that aligns with your life makes better business sense, and sets you up for a year of doing business differently.

                                      In this episode you'll learn:

                                      • How embracing "Planuary" can help you create a more intentional and sustainable approach to business planning by taking the entire month of January to think, analyze, and strategize
                                      • Why removing the pressure of arbitrary deadlines allows you to enjoy the holiday season while setting yourself up for success in the new year
                                      • The importance of designing your business planning process around your energy levels, health needs, and family commitments
                                      • How to approach your Word of the Year selection without pressure, including using it as a quarterly filter for business decisions
                                      • Join me today as we challenge traditional business planning timelines and explore how giving yourself permission to rest, reflect, and plan deliberately can lead to better business outcomes. We'll discuss why there's "nothing magical about January 1st" and how to create a planning approach that truly serves you and your business


                                        *******

                                        Blog & Transcript:

                                        You can read the transcript here: https://SelahStudios.co/80

                                        *******

                                        Let’s Connect:

                                        Instagram: https://Instagram.com/martagoertzen

                                        Facebook: https://Facebook.com/selahstudiosco

                                        *******

                                        Are you ready to start your own business clarity journey? I’d be honored to help:


                                        *** 15-Minute Word of the Year Clarity Guide: Need help picking your Word of the Year? This quick guide will help you pick a great word for you to use in the coming year. You can find it at -- https://SelahStudios.co/wordoftheyear

                                        *** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again.  -- https://SelahStudios.co/business-clarity-coaching

                                        *** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind

                                         

                                        16 min
                                      • 79 || When You've Found Business Clarity it Feels Like Coming Home

                                        Are you feeling stuck between what your business is today and what you dream it could be?

                                        Today we’re exploring what it truly means to find clarity in your business and why it sometimes feels like you're coming home when you finally figure it out. 

                                        We'll look at why taking action is crucial for finding your path and how testing your ideas leads to greater understanding of your business direction and your identity as an entrepreneur.

                                        In this episode you'll learn:

                                        • Why clarity feels like "coming home" to your true business purpose
                                        • How to use past experiences to uncover clues about your best direction
                                        • The importance of taking action instead of getting lost in thinking about possibilities
                                        • Why experimentation and testing beat sitting in doubt and confusion
                                        • Join me today as we discuss moving from confusion to clarity and creating a business that truly fits who you are.

                                          *******

                                          For Transcript visit: https://SelahStudios.co/79

                                          *******

                                          Let’s Connect:

                                          Instagram: https://Instagram.com/martagoertzen

                                          Facebook: https://Facebook.com/selahstudiosco

                                          *******

                                          Are you ready to start your own business clarity journey? I’d be honored to help:

                                          *** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again.  -- https://SelahStudios.co/business-clarity-coaching

                                          *** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind

                                          20 min

                                        About Doing Business Gently - Online Business, Work From Rest, Midlife Christian Women, Aligned Business

                                        From the publisher's feed

                                        Welcome to Doing Business Gently, a podcast for women over 50 who are building a business alongside the real demands of midlife: caregiving seasons, health challenges, big life transitions, and the ever-changing world of entrepreneurship.