
Sign up to save your podcasts
Or


When you hear the words “gentle business” what immediately comes to mind?
In this episode, we tackle four common misconceptions about gentle business. I share why being gentle doesn't mean being weak, and how you can build a strong, successful business while staying true to your values. Whether you're just starting out or looking to reshape your existing business, you'll learn how to embrace growth without burning out.
In this episode, you'll learn:
Key Timestamps:
00:00:00 Introduction to gentle business myths
00:03:02 True definition of gentleness in business
00:04:53 Myth #1: Gentle means weak
00:06:26 Myth #2: Gentle means no growth
00:07:48 Myth #3: The truth about hustle
00:09:45 Myth #4: Gentle means boring
00:11:20 What to do when feeling overwhelmed
Resources Mentioned:
A Gentle Business Is Built on Healthy Habits & Routines
Is your business running you, or are you running your business? Your daily habits shape your business success more than you might think.
In this episode, we dive into how the small things we do every day can make or break our business success. I share my personal wake-up call about social media habits and how changing them transformed me and my business. You'll learn practical ways to build better business habits that won't burn you out.
In this episode, you'll learn:
Key Timestamps:
[00:00:00] Word association game: How do you think about your business?
[00:02:46] Why your business is a habit
[00:04:28] My Instagram wake-up call story
[00:07:45] The power of tracking your time
[00:09:31] Essential healthy business habits to consider
[00:13:22] Making rest a non-negotiable part of your schedule
Resources Mentioned:
Let’s Connect:
The Power of Clear Values & Priorities in Your Gentle Business
Ready to stop second-guessing your business decisions? Let's explore how understanding your core values and current priorities can transform your business into a more aligned and gentle operation.
In this episode, you'll learn:
Key Timestamps:
[00:01:17] Life-business integration explanation
[00:02:24] Core pillars of a gentle business
[00:04:03] Definition of core values
[00:04:47] How values affect business decisions
[00:13:12] Setting realistic priorities
Resources Mentioned:
Let’s Connect:
Is your business personality buried under everyone else's advice? It's time to uncover your true entrepreneurial identity.
In this episode, we dive into why knowing your business personality is crucial for creating a gentle, aligned business. Many entrepreneurs struggle because they're trying to follow conflicting advice instead of embracing their authentic business identity.
What you'll learn:
Key Timestamps:
[00:00:00] - What is your business personality?
[00:02:00] - The three core components of gentle business
[00:04:00] - My journey from VA to coach
[00:09:35] - Taking time to plan ("planuary")
[00:10:28] - Real personal branding explained
Resources Mentioned:
Let’s Connect:
• Website: https://SelahStudios.co
Building Your Dream Business: A Journey to Gentle Success
Today we're exploring how to build a business that fits you perfectly - just like choosing the right vehicle for a journey. I share my framework for creating a gently business simply and sustainably that doesn't burn you out.
What you'll learn:
Key Timestamps:
[00:00:32] Welcome and episode introduction
[00:01:07] Gentle Business Life Mini Mind announcement
[00:02:27] Understanding the business clarity journey
[00:03:03] Three types of business journeys explained
[00:06:16] The three components of a gentle business
[00:09:21] Business identity and choosing your "vehicle"
[00:11:33] Building healthy habits and routines
Resources Mentioned:
Previous Episode: "What Does It Mean to Do Business Gently?"
Let's Connect:
What if your business could feel gentler and less stressful?
In this episode of Doing Business Gently, we dive into what it truly means to run a business in a way that works with your life, not against it. I share my perspective on building a sustainable business that honors your energy, values, and current season of life.
What you'll learn:
00:00 Welcome to Doing Business Gently
01:02 Introducing Gentle Business Life MiniMind
04:08 Exploring the Concept of Gentle Business
06:14 Understanding Entrepreneurial Identity
09:10 Building a Strong Personal Brand
11:30 Avoiding Toxic Hustle
13:03 Characteristics of a Gentle Business
14:44 Conclusion and Call to Action
**** LET'S CONNECT ****
Website: https://SelahStudios.co/
Instagram: https://Instagram.com/martagoertzen
Do you ever wonder if there is a different way to do business?
Have you ever felt like something was wrong with you because your business feels so hard?
Or have you ever asked yourself, shouldn't I know what I want to be when I grow up by now?
Maybe you're a massive introvert, shy, or considered an HSP, a highly sensitive person, or maybe you feel like you've never really fit into what and who the standard online business coaching says you need to be in your business.
Does any of this sound familiar?
This is a safe place where we will be talking about:
If you are ready for tips, ideas, resources, and engaging conversations on developing healthy business habits and routines to help you uncover, or maybe remember your entrepreneurial identity, build a strong personal brand that grows with you and how to build a business based on your values and priorities, you are in the right place.
The goal of this podcast is to help women just like you develop online businesses that honors your need for rest, create a flexible and agile business that fits the current season of life you are in and the space to figure it all out.
Transform Your Business Through Your Word of the Year
Join me as I share how my unexpected word for 2025 - "gentle" - is already inspiring meaningful changes in my business and life. We'll explore why wrestling with your chosen word can lead to powerful insights, and how embracing an unexpected theme can transform your business approach in surprising ways.
In this episode you'll learn:
* How to recognize and embrace the deeper meaning behind your word of the year
* Ways your chosen word can guide major business decisions and transitions
* The importance of aligning your business practices with life circumstances
* Why resistance to your word might signal its significance
* How to use your word as a filter for business decisions and growth
I'm sharing my personal journey with the word "gentle," including how it's prompting a podcast rebrand and influencing my approach to business coaching. Whether you're considering a word of the year or wondering how to make your current word more meaningful, this episode will help you understand the transformative power of letting your word guide your business decisions.
*******
Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to start your own business clarity journey? I’d be honored to help:
*** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again. -- https://SelahStudios.co/business-clarity-coaching
*** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind
Ready To Do Business Differently In The New Year?
Join me as we explore why January 1st doesn't have to be your deadline and how embracing "Planuary" can transform your approach to business planning.
We'll discuss why rushing through December isn't serving you, how to give yourself permission to plan at your own pace, and why choosing a strategic planning timeline that aligns with your life makes better business sense, and sets you up for a year of doing business differently.
In this episode you'll learn:
Join me today as we challenge traditional business planning timelines and explore how giving yourself permission to rest, reflect, and plan deliberately can lead to better business outcomes. We'll discuss why there's "nothing magical about January 1st" and how to create a planning approach that truly serves you and your business
*******
*******
Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to start your own business clarity journey? I’d be honored to help:
*** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again. -- https://SelahStudios.co/business-clarity-coaching
*** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind
Are you feeling stuck between what your business is today and what you dream it could be?
Today we’re exploring what it truly means to find clarity in your business and why it sometimes feels like you're coming home when you finally figure it out.
We'll look at why taking action is crucial for finding your path and how testing your ideas leads to greater understanding of your business direction and your identity as an entrepreneur.
In this episode you'll learn:
Join me today as we discuss moving from confusion to clarity and creating a business that truly fits who you are.
*******
*******
Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to start your own business clarity journey? I’d be honored to help:
*** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again. -- https://SelahStudios.co/business-clarity-coaching
*** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind
From the publisher's feed
Welcome to Doing Business Gently, a podcast for women over 50 who are building a business alongside the real demands of midlife: caregiving seasons, health challenges, big life transitions, and the ever-changing world of entrepreneurship.
At some point, many women reach a confusing moment: the business technically works, but something no longer fits. The work feels heavier. The direction feels unclear. What once worked no longer feels aligned.
Most business advice says to push harder, scale faster, or start over completely.
But there's another way.
This podcast explores what it looks like to build a gentle business, one that fits your current season of life, grows from a place of rest, and makes room for the deeper impact you know you're capable of. We talk about finding your voice, reclaiming your clarity, and doing meaningful work without losing yourself in the process.
Here we talk about:
If you're a woman over 50 who's ready to stop pushing through and start building something that truly fits who you are right now... you are in the right place.
Welcome to Doing Business Gently.
Website: https://SelahStudios.co/podcast