Coca-cola and The Power of Investment
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In 1886 John Pemberton invented Coca-Cola... then two yearslater, he died.
A guy called Asa Candler bought the rights to Coca-Cola, andworked hard marketing it. Soon it became a popular drink.
But not as popular as it could be.
At that time Coca-Cola was sold as a syrup to shops, who thenmixed it and sold cupped drinks.
And then one day a man walked into the Coca-Cola office...
"I can teach you how to double the company's profits overnight," he said.
"I'll cost $5000."
Some versions of the story say $50,000... but regardless,Candler agreed.
He paid the money, and in return was handed a slip of paper.
On the paper was simply written "Bottle it".
And that, apparently, is how Coca-Cola started to be sold inbottles.
Now, I have no idea if this story is true.
It sounds like an urban-legend.
But it doesn't matter.
The important point is this -
Simplicity.
Double profits? Wow, that must take something really difficultand complicated. That's what most people would think.
But no.
All they had to do was change the container.
The most powerful ideas are simple ideas. So keep things simple,Subscriber, and you will succeed.
Of course -
There's another lesson here too.
The value of information.
You might think $5000 is a lot of money to pay for a slip ofpaper with only two words written on it. But in truth?
It was a REALLY good investment.
Coca-Cola had never considered bottling the drink.
But when they did?
It make them A LOT of money.
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Julian
P.S. The story from this podcast comes from "the Best of UncleJohn's Bathroom Reader"
I assume it's true.
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http://doingenglishnewsletter.com