Part 1: Rotary Club of Wausau member Kathryn Halvorsen talks about how clubs can get their message out and improve their public image through traditional media. Topics discussed include:
The role of traditional mediaMaking your story attractive to traditional mediaCreating a good press release for different channels (print, radio, television)Breaking through by thinking like a story-tellerBuilding relationships with local media decision-makersImportance of identifying a critical point to emphasize in coveragePart 2: We get to know Kathryn's story - where she grew up, her professional career path, and her Rotary journey.
How to write an effective press releasePress release templates and examplesRotary Brand Center (source for images, videos, logos, and more)Contact Doing Good 6220! with your comments, suggestions, and guest ideas at [email protected].