Nonprofit Nation with Julia Campbell

Donor Retention and Fundraising Trends with Barbara O’Reilly


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As the nonprofit sector faces shifting economic conditions and technological advancements, it may seem hard to keep up. 

In this episode, I sit down with Barbara O'Reilly, a renowned expert in donor retention and fundraising trends, to delve into the evolving landscape of nonprofit fundraising.

Drawing from her extensive experience and her recent analysis of 2024's fundraising trends, Barbara provides actionable advice on how nonprofits can adapt and thrive amidst generational shifts, technological advancements, and economic uncertainties.

Today’s episode is brought to you by my  friends at DonorPerfect. Being a fundraiser is hard work - not only is it time consuming, but you have to continually think of fresh and creative ways to engage your donors and supporters. If you need some fresh inspiration and ideas, check out Fundraiser Bot by DonorPerfect!

DonorPerfect's bot is more than just a free tool for nonprofits; it's your fundraising ally, offering you the freedom to focus on your mission while transforming your content creation process. With just a few clicks, generate outlines for meetings, emails, social media posts, blogs, text messages, and more. Try it for free at
DonorPerfect.com/bot, and let me know what you think!

About Barbara O'Reilly

Barbara O'Reilly, Principal of Windmill Hill Consulting, brings over twenty years of experience in fundraising and nonprofit management. Her insights into donor behavior and nonprofit success have guided numerous organizations towards achieving their fundraising goals.

Connect with Barbara on LinkedIn
Follow Windmill Hill Consulting on X

Resources mentioned:

  • Barbara O'Reilly’s Blog on 2024 Fundraising Trends
  • Fundraising Effectiveness Project

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Nonprofit Nation with Julia CampbellBy Julia Campbell

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