One of the most iconic adverts of all time and the only major HIV awareness campaign there has ever been. This week, we look at the background of the 'Don't Die of Ignorance' adverts that terrified a generation.

Sources

'It was a life-and-death situation. Wards were full of young men dying': How we made the Don't Die of Ignorance Aids campaign | Art and design | The Guardian

Remembering the ‘Don’t Die of Ignorance’ campaign - Placing the Public in Public Health: Public Health in Britain, 1948-2010 (lshtm.ac.uk)

1980s AIDS TV ads show scaring public ISN'T the way to beat Covid | Daily Mail Online

AIDS : don't die of ignorance : government information 1987 / issued by the Department of Health and Social Security. | Wellcome Collection

Past Campaigns – Aids – Don’t Die of Ignorance – Ethical Marketing News

Further information

AIDS: Monolith (1987) - YouTube

AIDS - Iceberg (1987, UK) - YouTube

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