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Threads burned bright for two weeks then DAU were down over 80%.

Twitter's rebrand to X wiped out ~$4 billion in brand equity. RIP the bird.

Point: All marketing is one of three things:

1. Branding
2. PR
3. Direct response

Everything else is just tactics. This concept from Bob Knorpp is so key.

I go over the #1 marketing mistake I see brands make (this is the "marketable" concept via Samantha Russell).

Success has less to do with tactics like social media or advertising; it's about whether you know why your business exists. Call it a north star, a reason for being. The rest will follow.

Book a marketing coaching session: emilybinder.com/call

Links mentioned:

Follow Samantha Russell on LinkedIn

Bob Knorpp's podcast: The Beancast

Mini-pod YouTube playlist: youtube.com/emilybinder

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