June 12, 2024

Don’t Judge a Podcast By Its Cover

35 minutes

“But the thing that I love about podcasting, even still today, is that the film industry is so gigantic, and there are so many stakeholders and different voices involved in making any kind of decision. Podcasting, when I first got into it, still felt like the silent movie days. Like we were all kind of a bunch of amateurs jumping into this business and figuring it out.”

In today’s episode, our host, Heather Osgood, is joined by Ben Mathis, the Chief Content Officer at Airwave. Ben shares his journey to becoming the Head of Content at Airwave, a podcast network of over 100 podcasts and YouTube channels, and his opinions on the current podcasting landscape.

Tune in to hear Heather and Ben discuss:

Why advertisers need to consider the type of content just as much as the audience demographic

Breaking the stereotypes often associated with different genres of podcasts

What to consider in terms of brand safety and content alignment

The state of content integration with other channels like YouTube and Newsletters

The dangers of too narrowly defining podcasts

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More of a visual person? Watch this episode on YouTube.

Ready to learn more? Check out our blog for more podcast advertising tips.

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