How does an Irish accountant become the CEO of South Africa’s largest chain of book stores? Reg chats to Grattan Kirk about the state of reading in the country, how book sales have been impacted by Covid-19, and the future of books in a digital world.

Don't Judge an Accountant by his Cover (Grattan Kirk)

Who are the people behind the brands? What are the marketing and business trends both locally and globally? Hosted by advertising icon Reg Lascaris, Marketshare is a broad-based podcast talking to thought leaders and decision makers who have influenced the way brands are built and positioned in the market. Reg Lascaris is the co-founder of TBWA Hunt Lascaris, South Africa’s premier communication and marketing group. He is the former Regional President for Africa, Middle East and Mediterranean Region, board member for TBWA Worldwide and TBWA board in New York. He continues to sit on several boards and consults to major brands. Reg has won numerous prestigious marketing awards including EY Finalist 'Entrepreneur of the Year',  'Person of the Year Award; and the FM 'Lifetime Achievement Award'. He has also co-authored 5 bestselling books with his 6th and most recent book, 'Lessons from the Boot of a Car' being a no.1 bestseller.

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Who are the people behind the brands? What are the marketing and business trends both locally and globally? Hosted by advertising icon Reg Lascaris, Marketshare is a broad-based podcast talking to thought leaders and decision makers who have influenced the way brands are built and positioned in the market. Reg Lascaris is the co-founder of TBWA Hunt Lascaris, South Africa’s premier communication and marketing group. He is the former Regional President for Africa, Middle East and Mediterranean Region, board member for TBWA Worldwide and TBWA board in New York. He continues to sit on several boards and consults to major brands. Reg has won numerous prestigious marketing awards including EY Finalist 'Entrepreneur of the Year', 'Person of the Year Award; and the FM 'Lifetime Achievement Award'. He has also co-authored 5 bestselling books with his 6th and most recent book, 'Lessons from the Boot of a Car' being a no.1 bestseller.

Who are the people behind the brands? What are the marketing and business trends both locally and globally? Hosted by advertising icon Reg Lascaris,&nbsp;Marketshare&nbsp;is&nbsp;a broad-based podcast talking to thought leaders and decision makers who have influenced the way brands are built and positioned in the&nbsp;market.&nbsp;Reg Lascaris is&nbsp;the&nbsp;co-founder&nbsp;of&nbsp;TBWA Hunt Lascaris, South Africa’s premier communication and marketing group.&nbsp;He is the former Regional President for Africa, Middle East and Mediterranean Region, board member for TBWA Worldwide and TBWA board in New York.&nbsp;He continues to sit on several boards and consults to major brands. Reg has won numerous prestigious marketing awards including EY Finalist 'Entrepreneur of the Year',&nbsp; 'Person of the Year Award; and the FM 'Lifetime Achievement Award'. He has also&nbsp;co-authored 5 bestselling books with his 6th&nbsp;and most recent book, 'Lessons from the Boot of a Car' being&nbsp;a&nbsp;no.1 bestseller.

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Don't Judge an Accountant by his Cover (Grattan Kirk)

Don't Judge an Accountant by his Cover (Grattan Kirk)

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